SEO is always evolving and if you are refining your strategy for 2023, you need to know what to expect including the challenges you are likely to face. Various reports are already circulating about the state of SEO in 2022 and the challenges coming in the following year. Here are some of the things ... Read more...
The latest buzz among digital marketers surrounds the concept of micro intentions or more commonly referred to as micro intents. This is an area of SEO that seeks to discover the real reasons, the intents, of someone searching online. If it can be determined why a person is searching for a keyword o... Read more...
Giving users the ability to search for and find something on your website is a crucial part of ensuring a good user experience. Developers have achieved this in the past by using different search technologies such as crawler-based search engines like Google and directory-based search engines. This h... Read more...
While there are a lot of SEO tools available right now, Google Search Console stands out because it is free and it handles your SEO and keyword needs at the same time. Although it is such a powerful tool, there are lots of people who do not know how to take full advantage of its features when it com... Read more...
According to Google, the number and quality of backlinks pointing to your website is an important ranking metric. Backlinks can help or harm your SEO as well as ranking, and this is why it is important to know what these links are and whether they are the types of links you want. To get this informa... Read more...
If you run an online business, Google Shopping could be a powerful platform for you. It allows businesses to serve ads following a search. Because the ads posted are highly relevant and displayed prominently, Google Shopping can benefit your business in numerous ways. For businesses that are not usi... Read more...