Not all social media efforts are created equally. Whether you represent a small business or a multi-national brand on Facebook, the rules for engagement are fairly similar when dealing with an audience: inspire, motivate, persuade and inform. Using social media to get the message out about your bran... Read more...
Content marketing is a relatively new phrase for many, at least when compared to more tried and true phrases such as search engine optimization and link building. In short, content marketing is a rather all-encompassing approach for increasing traffic, generating leads, boosting SEO and distributing... Read more...
While the name content marketing may be short, sweet and to the point, the actions that comprise it are much more difficult. There are dozens of viable tips and strategies that go into the process of properly marketing your content to users on social media, in search and via email, but a few basic t... Read more...
In the world of digital marketing, success largely depends on a brand's ability to recognize changes and adapt to them. Staying one step ahead of the competition is crucial to long-term success, but not everyone can always maintain that lead. If a brand finds itself falling behind another, then a di... Read more...
Yesterday, we discussed which types of email subject lines can really get you into trouble long-term with your subscribers. Wearing down people with misleading or sensationalist headings will result in them viewing your emails with disdain each time they arrive. It's not just about avoiding the bigg... Read more...
Email marketing remains a steadfast component of any marketing guru's arsenal. While a variety of more advanced and seemingly effective strategies have emerged in recent years, the classic email still offers true effectiveness where it counts: a targeted list of those who have demonstrated interest ... Read more...