Since the beginning of web search as we know it, search engines have strived to provide the best and most relevant results to users. This has been easier said than done for most of the internet's history, as search engine algorithms had to evolve in order to detect the subtle behaviours of users. Un... Read more...
Service businesses want phone calls from leads, it really is that simple. This is because the phone ringing generally means business is growing. Google has been working for several years to solve this problem for businesses by providing Call Only campaigns. However, it's very important to note t... Read more...
You're familiar with "old school" SEO right? Link building, keyword links, in article links, on site optimisation... Frankly, a lot of it still works, and Google doesn't mind if you reasonably optimise your site so it can be crawled and indexed easily. Where Google has the issue is where you pus... Read more...
Google is known for changing things in its interface and algorithms without much (or in fact any) warning, leaving internet marketing specialists to discover changes and try and figure out what kind of impact they will have on the online marketing and business world! One such change happened a few ... Read more...
Over the past years, Google has started giving more and more favour to their local businesses, which obviously supply them with a huge amount of combined revenue in AdWords revenue (Google’s main income source). However, the recent Google local pack change has seen some local businesses complet... Read more...
Google AdWords gives bloggers, website owners and marketers in general the ability to promote products, services and features via search in a way that organic search cannot immediately provide. Rather than spending weeks, months or even years building reputable search ranking and visibility, bidding... Read more...