Even the most compelling stories need a good introduction. Many bloggers and brands have found themselves telling stories or outlining plans in great detail, only to find that audiences are seemingly not interested in what they have to say. While sometimes this can be due to the context or focus of ... Read more...
Even if you’re very familiar with online and content marketing, you may not have heard the term ‘content tree’ before. But, if you’re one of those people who have difficulty coming up with content ideas for your niche, understanding how they work could really help build a strategy. Simply pu... Read more...
Every professional finds the elements of stress, anxiety and fatigue in their day-to-day jobs. Some people aren’t capable of handling such a comprehensive and exhausting set of responsibilities, whether it be owning a business or simply managing others in a high-stakes environment. These dynamics ... Read more...
Registering a trademark for your company name or logo is a relatively simple process. You do not require a lawyer, and you can complete the application online in under 90 minutes. And did you know, if you are using a logo, you already have what is called a common law trademark? Meaning you... Read more...
The idea of becoming an author is so appealing when you envision the amazing possibilities that come along with it. Besides earning royalties, you can impact lives, engage people, get published, and enjoy a flexible career. On the flip side, there is a lot of work that goes into writing. Yes, becomi... Read more...
Different brands and blogs require different types of content in order to please their audiences. Depending on the exact niche, particular content styles may be preferred or even required by select audiences; even in situations where this may not exist, a varied approach is usually recommended to en... Read more...