Developing a keen sense for digital marketing is crucial in today’s world of unprecedented competition. Without an effective strategy for promoting your products, services and offerings, the chances of people finding you is relatively miniscule. The good news is that digital marketing makes advertising easier than ever, with the ability to reach vast audiences through a combination of organic and paid advertising efforts. Today, we’ll take a look at some types of resources marketing novices can use to learn more about proper tactics and strategies for promoting their brands.

Social Media Groups

If you’re new to the world of marketing, then you no doubt have questions. Being able to obtain answers in real time – and in a friendly, welcoming atmosphere – is crucial to the learning process. Thankfully, there are resources on social media that can help budding marketers learn more about how to deploy effective strategies. On Facebook, for example, a variety of marketing groups exist that help novices master the art of deploying campaigns, pinging users with effective copy, and so much more.

This open, collaborative platform is an immensely helpful resource for those who don’t necessarily know where to begin and appreciate the ability to generate feedback with those who have experience in the particular areas where they have questions.

Online Courses

Being able to learn at your own pace and obtain a thorough understanding of particular subjects within marketing can be a highly effective course of action. Thankfully, there are a number of online platforms that offer both free and premium online courses in marketing.

Some examples include Google Online Marketing Challenge and WordStream’s PPC University. In addition to these highly recognized and respected entities, open source learning is available through platforms such as Udemy, where specific lessons on niche marketing elements are provided to users from expert marketing gurus.

Industry Blogs

Perhaps an interactive setting or classroom-oriented lesson aren’t the right methods of learning for you. For those who prefer to read simple posts and articles, a wide variety of marketing blogs are out there to provide you with insight.

Through blogs such as HubSpot, Business Insider, Kissmetrics and Moz, rifling through specific marketing lessons is as easy as searching for the areas in which you have interest. With new content constantly being published on these blogs, you’ll never have to worry about running out of tactics to learn. In particular, novice marketers can discover some very unique and helpful tips by following these industry blogs.

Local Marketing Classes

Last but not least, the internet may be an effective way to learn about marketing – but some want the in-person touch when diving into a new trade. Practically everywhere, there are local marketing classes being held on a regular basis. For those seeking to discover the basics of digital marketing, it can sometimes be as easy as contacting your local college or university for information on upcoming seminars or classes.

Many of these classes are one-time seminars that can be completed in a single day; finding information on nearby classes can be done through a quick Google search or phone call.

Whether your goal is pinging users with ad copy or generating buzz for your grand opening, digital marketing provides an immense amount of power to those who use it. These resources – both online and in-person – can help guide you in the right direction and unlock your brand’s potential.