There is a natural tango of sorts going on in every SERP, with various brands competing for visibility, rankings and ultimately traffic. How well a brand is positioned in a given SERP often determines its long-term fate, resulting in either a plethora of traffic or an existence relegated to the dust... Read more...
Marketing has long been known as one of the cornerstones of business. In the information age, possessing qualified marketing skills is a must for promoting brands and businesses in a world where an unparalleled number of competitors exist. Both traditional and digital marketing strategies draw from ... Read more...
For more than 20 years, search engines have strived to take simple commands from users and translate that into valuable, complex information. Being able to navigate the sheer size of the internet and find what you need is nearly impossible without the use of search engines. As time has progressed, t... Read more...
Most websites tend to be rather complex in terms of their offerings. With dozens or even hundreds of unique pages, finding specific pieces of information can be challenging for someone who is not familiar with it. As such, it is generally a good idea to have a central location where the most common ... Read more...
Arguably the first major decision you'll make when building a website, domain selection doesn't get as much attention as it deserves. The name and format you select for one or more domains will ultimately impact how search engines and visitors alike see your brand whenever they come across your webs... Read more...
It is now more important than ever for businesses to have a unique selling point in the online world. With a seemingly unlimited number of choices to consider, customers no longer have to sell for what is closest, most expensive or well-known. Online businesses compete with each other on a global sc... Read more...
Link building remains without a doubt one of the most pursued strategies of SEO. While there is much to focus on the broader world of brand improvement and marketing, earning links from reputable sources helps increase a website's prominence and relevance in search results. It is no wonder that many... Read more...
Following your dreams of opening an online store-front requires plenty of planning, procurement and promotion. Once live, growing a customer base, encouraging repeat business and outpacing the competition become major goals. Even if you are selling consistently, there is always room for improvement.... Read more...
For practically every website on the internet, a primary goal is building traffic by increasing the number of visitors. This seems like a noble enough and straightforward strategy: the more people who visit, the more people will buy products, subscribe for updates and otherwise convert in the ways y... Read more...
Search engine optimization remains one of the most cost-effective strategies for increasing brand awareness, expanding reach and ultimately persuading audiences to buy, subscribe or engage. The strategies used in SEO in many cases are decades old, going back all the way to the beginning of search en... Read more...