Arguably the first major decision you'll make when building a website, domain selection doesn't get as much attention as it deserves. The name and format you select for one or more domains will ultimately impact how search engines and visitors alike see your brand whenever they come across your webs... Read more...
It is now more important than ever for businesses to have a unique selling point in the online world. With a seemingly unlimited number of choices to consider, customers no longer have to sell for what is closest, most expensive or well-known. Online businesses compete with each other on a global sc... Read more...
Link building remains without a doubt one of the most pursued strategies of SEO. While there is much to focus on the broader world of brand improvement and marketing, earning links from reputable sources helps increase a website's prominence and relevance in search results. It is no wonder that many... Read more...
Following your dreams of opening an online store-front requires plenty of planning, procurement and promotion. Once live, growing a customer base, encouraging repeat business and outpacing the competition become major goals. Even if you are selling consistently, there is always room for improvement.... Read more...
For practically every website on the internet, a primary goal is building traffic by increasing the number of visitors. This seems like a noble enough and straightforward strategy: the more people who visit, the more people will buy products, subscribe for updates and otherwise convert in the ways y... Read more...
Search engine optimization remains one of the most cost-effective strategies for increasing brand awareness, expanding reach and ultimately persuading audiences to buy, subscribe or engage. The strategies used in SEO in many cases are decades old, going back all the way to the beginning of search en... Read more...
The world of marketing requires a variety of unique talents depending on the industry, format and exact strategy. Digital marketing in particular utilizes many different skill-sets to create broader marketing campaigns that are both cost-effective and that resonate with audiences. With a number o... Read more...
For the past three years, Google has utilized its featured snippets section – sometimes referred to as “position zero” by SEO enthusiasts – to highlight important information. This features assists search engine users in finding relevant facts and pieces of information quickly without ever l... Read more...
Long known as the most popular content management system available to bloggers and businesses alike, WordPress is an easy-to-use, versatile solution. With more sites running on WordPress than any other CMS worldwide, some might say it is the iPhone of internet content platforms. With its populari... Read more...
There is seemingly a countless number of online store-fronts and e-commerce platforms spread across the internet. This is arguably the result of one of the biggest and most powerful trends of the last half century: globalized trade and commerce. Within every niche, you'll find multiple stores online... Read more...