Since the dawn of the internet, manual forms of input via keyboards (and later touchscreens) have been the predominant method for fetching information and using digital devices in general. With technology improving and decreasing in price, new forms of input are beginning to emerge. By far, voice re... Read more...
About Pingler
Comments Off on A Quick Guide to Understanding Those Confusing Paid Search Metrics,
01/01/2020,
by Pingler in Marketing,
Online Business,
SEO
Organic forms of marketing are crucial for many brands that have a long-term web presence and that may not have tons of money to throw at paid marketing efforts. Despite the value that organic efforts like SEO provide, many brands find themselves needing to enhance their traffic, sales and conversio... Read more...
Comments Off on Spruce Up Your Contact Page for Maximum Lead Generation,
30/12/2019,
by Pingler in Web Design
Presenting your business or brand as a professional entity to your target audience is crucial for maximizing sales and leads. Ultimately, many brands focus on improving elements such as navigational sections, product pages and their broader content offerings. While all of these elements can and do i... Read more...
The reality of SEO is one of confusion and debate. In many situations, you’ll find a variety of credible SEO gurus disagreeing on whether a particular course of action is effective or useless – and sometimes, even whether it is a positive or negative. This can make building a successful brand qu... Read more...
Comments Off on What’s Required to Get on the First Page of Google SERPs?,
25/12/2019,
by Pingler in Google,
SEO
Despite all of the hard work and technical consideration that must be given when pursuing a broader SEO strategy, it’s important not to forget the primary goal: to be seen by search engine users. Ensuring that your pages rank prominently in the search engine results pages that you’re targeting i... Read more...
Anybody who has pursued SEO for any meaningful amount of time understands that there are dozens of different tactics and strategies required to improve performance. However, at the core of SEO are a few key elements: content creation, site optimization and link building. These three elements in part... Read more...
Comments Off on Simple Steps for Optimizing Websites for Mobile Audiences,
20/12/2019,
by Pingler in Web Design
Now more than ever, focusing on mobile audiences pays huge dividends. With the sheer proliferation of tablets, smartphones and other mobile gadgets, most people who access the internet use devices other than standard desktop and laptop computers. This huge shift definitely has an impact on brands, a... Read more...
Comments Off on Clever Methods for Collecting Consumer Feedback,
18/12/2019,
by Pingler in Online Business,
Start Up Businesses
Everybody has opinions, but with regard to businesses, very few people share theirs unless they are upset. Brands asking for feedback from customers rarely receive any – and even most people with negative opinions don’t necessarily volunteer that information to the brand itself. This can make it... Read more...
Comments Off on How Reviews and Testimonials Can Grow Your Business,
16/12/2019,
by Pingler in Marketing,
Online Business
Word of mouth is an incredibly important aspect of brand growth. We all know of businesses that we first heard of from friends and family members. Some impressions may have been positive, while others were negative. People have their opinions of businesses shaped by the opinions of others, which is ... Read more...
The entire purpose behind content creation is to reach audiences and convince them to interact with it as intended. It stands to reason that nobody wants to spend copious amounts of time creating content only for nobody to see it. Through a variety of methods – including using social media, search... Read more...