After COVID19 changed the world of digital marketing and content marketing quite a lot in 2020, there are several trends for 2021 that are set to make even bigger waves. When it comes to content marketing, things are changing in tech and search, paving the way for new ways of working and different w... Read more...
Keywords remain the cornerstone of SEO even though they are much less important than they used to be. Still, words are how search engines know what a site is about. Even if you have everything else right, not using the right keywords will eventually hurt you and you won’t get the results you want.... Read more...
In an ever-changing digital world, honing one’s skill to be effective is absolutely essential. Digital marketing in particular is a fast-paced industry with a constant slew of new channels and mediums emerging for marketers to utilize to their fullest. Knowing how to do so can be tricky – even w... Read more...
Since the dawn of the internet, businesses and brands have sought numerous methods for ginning the system and rising through the ranks of search results. In the early days, manipulating search results was quite easy: spam link building strategies and stuff keywords throughout your content, and voila... Read more...
With a new year comes new opportunities to expand your reach in search engine results. One of the oldest games for online brands and blogs, keyword use and research are cornerstones to any successful SEO or marketing effort. As time progresses, once valuable keywords may become stagnant, too contest... Read more...
For several years, Google has been increasingly moving toward a mobile-preferred framework. This began with prioritizing websites in search results for mobile users that utilized mobile responsive designs, but as of late, the preferences have shifted from recommended for some to mandatory for all. ... Read more...
Organic exposure for brands, businesses and blogs alike revolve around two predominant platforms these days: search engines and social media. Generating the level of attention and exposure necessary to flourish in this environment can be a challenge – especially if your marketing budget is limited... Read more...
In a digital environment, competing for virtual real estate is essential. With an ever-growing number of brands and businesses competing for the same audience, it is vital to make the best impression possible. While this can be done through innovative and thought-provoking content, not all forms of ... Read more...
When it comes to social media, giant platforms like Instagram are constantly changing and evolving to tailor to the needs of their target demographic. Whether you’re a startup or an established business, in order to execute a successful social media marketing strategy, you need to keep up to date ... Read more...
For many businesses today, Instagram Stories has become an important feature for marketing, advertising, and engaging with followers. Instagram Stories gives your business a place where you can post things that you might not post to your timeline, allowing you to provide your followers with more con... Read more...