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Comments Off on How to Get the Most out of Your PPC Bidding Campaigns, 05/01/2014, by in Marketing

There are literally millions of different advertisements now deployed across various platforms such as Google and Bing; with so many niches to choose from, it comes as no surprise that paid advertising can be just as competitive as traditional SERP rankings. In the past, advertising via Google and B... Read more...

Comments Off on You Must Make These Updates Whenever Your Business Moves, 04/01/2014, by in General

Your business' online presence may feel everlasting yet flexible, but your physical presence requires a bit more upkeep and maintenance. It goes without saying that any move or relocation can pose a plethora of issues and considerations for business owners, such as inventory accounting and packaging... Read more...

Comments Off on These Tips Will Improve Any Content Creation Process, 03/01/2014, by in General

Whether you have just dipped your toes into the world of content creation or have been hard at work for years, you probably already know that there is a certain level of repetitiveness and monotony that comes with the job. Most content creators focus on one or more niches, but the blogs and websites... Read more...

Comments Off on What Is Your Content Marketing Plan for 2014?, 02/01/2014, by in Marketing

With a new year now in full swing, thousands of webmasters and content creators have been considering the new possibilities and opportunities that will manifest in 2014. A slew of big announcements and predictions by SEO enthusiasts and search engines alike have kindled the spirits of many, but cont... Read more...

Comments Off on The Best Ways to Connect with Influencers via Social Media, 01/01/2014, by in Marketing, Social Media

With so much competition now afoot among various SERPs and keywords, it comes as no surprise that webmasters, bloggers and business owners are now seeking new and interesting ways to gain influence and advantage in search engine results. Between all of the new additions that can influence this metri... Read more...

Comments Off on New and Common Ways for Competitors to Hurt Your Local Rankings, 31/12/2013, by in Online Business

Whether you have just started a new local business or have been in the game for years, a solid web presence should be at the forefront of your web strategy. In the past, developing a web presence was easier overall but it was more difficult to target local audiences with specific offers, keywords or... Read more...

Comments Off on Three Easy Tips to Boost Your Marketing Potential, 30/12/2013, by in Marketing

Whether you have a small blog that wants to make an impression on Facebook or a larger company that is well-established within key search results, a solid marketing strategy is necessary for success in the digital realm. Not all marketing campaigns are created equal, nor do they have to be: even a s... Read more...

Comments Off on Ways to Maximize LinkedIn Mobile’s Utility, 29/12/2013, by in Social Media

The business social network known as LinkedIn has been around for several years and serves a valuable purpose in the world of business to business relations. It is also the perfect place for professionals to meet prospective employers and keep a close eye on their online reputations and resumes. Ten... Read more...

Comments Off on Three Metric Monitoring Musts for Small Businesses with a Physical Presence, 28/12/2013, by in Online Business, Start Up Businesses

Millions of small businesses have made the decision to venture into the online world, in the hopes of being able to tap into the juicy revenues and e-commerce potential that so many other businesses have enjoyed. Search engine optimization is a basic element of this process, for sure, but all too ma... Read more...

Comments Off on Understanding the Differences Between Social Media & Content Marketing, 27/12/2013, by in Marketing, Social Media

Many people who have become recently involved with various forms of internet marketing, content creation and social media may not understand the subtle nuances that comprise each. There is a definite connection between all of these elements and as such, it can become confusing for some to determine ... Read more...