With so many changes to Google's algorithms in recent years, it seems that hardly anything stays the same. From link building and keyword usage to multimedia and local optimization, SEO has undergone a constant evolution since the first days of the internet. One of the more stable elements of Google... Read more...
For years, thousands of search engine optimization specialists have put their own spin on what constitutes SEO and what is effective. In many respects, SEO is no different than other areas of study such as economics and quantum physics: while it would seem that there should be uniform, empirical ans... Read more...
The reality of link building is not a fun nor necessarily inspiring way to spend time improving a website. As this art became more difficult over the years, more and more people began stating that link building was a thing of the past and no longer mattered. Frankly, they could not be further from t... Read more...
Over the past fifteen years, the once humble start-up known as Google has morphed into perhaps the biggest internet company in the world. Once offering simple search potential to users, Google now has its arms in shopping, social media, news, travel and a variety of other areas of interest. It seems... Read more...
Every blog or website needs basic search engine optimization practices incorporated in order to rank well in search results and provide the necessary exposure that an online entity needs. Unfortunately, many aspects of SEO can be boring, time-consuming or simply feel too tedious to enjoy doing. It i... Read more...
There are dozens of different social media networks in operation that allow people from all over the world to connect, share and create with one another. In many respects, social media has replaced traditional forms of media or altered drastically the way in which we absorb information from them. Wi... Read more...
Of all of the different content marketing platforms out there on the web today, few have succeeded in the way that BuzzFeed has managed to do. As a content creator or marketer, you have no doubt complained or know someone who has complained about the cheekiness and relatively low quality of content ... Read more...
In the past few years, the nature of search engine optimization and SERP dominance has changed considerably. Just five years ago, becoming featured on the first page of Google was far easier due to a generally smaller number of competitors and a larger number of keywords still not at full saturation... Read more...
2013 was a remarkable year for search engine optimization, content creation and marketing. Many new trends manifested over the past twelve months, giving webmasters, bloggers and content creators more flexibility in what they created and how they marketed it. One area that has seen consistent and ex... Read more...
As a new year begins, millions of webmasters and bloggers begin to search for new ways to optimize their content and improve their websites' performance in search engine results. There are plenty of basic, tried and true ways in which you can improve overall performance in these areas – some are f... Read more...