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A Guide to Inclusive Content Creation
Comments Off on A Guide to Inclusive Content Creation, 23/06/2022, by in Blogging, Marketing, Online Business

No one wants to exclude any group of people when communicating. Marketers, businesses and content creators do this all the time without realising it. This is because exclusive and divisive words have been a part of our languages for so long that we often do not realise when we are being exclusionary... Read more...

A VPN Explained for Everyone
Comments Off on A VPN Explained for Everyone, 22/06/2022, by in General

The term VPN can be a bit overwhelming for people who are not tech-savvy. The abbreviation of VPN (Virtual Private Network) gives away nothing about the services it provides and is sometimes a bit confusing. So in this article, we simplify what VPN is so anyone can understand its usefulness and deci... Read more...

4 Alternatives to Etsy if Higher Fees are Killing Your Profits
Comments Off on 4 Alternatives to Etsy if Higher Fees are Killing Your Profits, 20/06/2022, by in Making Money, Online Business

Etsy remains the most popular online marketplace for small business owners and entrepreneurs selling handmade, vintage, or custom items. While it is very popular, it is not the only option available. One thing you might not be happy with about the platform is its fees which can be quite high for som... Read more...

Why You Should Optimise Your Content for “Near Me” Keywords
Comments Off on Why You Should Optimise Your Content for “Near Me” Keywords, 16/06/2022, by in Online Business, SEO, Start Up Businesses

People who want to find a business or service near them will often use a keyword followed by the words “near me”. These searches have become quite common as the number of mobile users has increased. These search results have also been enhanced by the fact that a lot of people now leave their loc... Read more...

4 Reasons Why Google Ads are Blocked – and How to Prevent This From Happening
Comments Off on 4 Reasons Why Google Ads are Blocked – and How to Prevent This From Happening, 13/06/2022, by in Google, Marketing

Google makes a lot of money selling ads, so it may seem odd that the company would go out of its way to block ads. The one thing many people do not know is that Google is big on user experience and this radiates from the services they offer down to what users see and find through their services. Goo... Read more...

How to Use Google’s AI to Boost Conversions
Comments Off on How to Use Google’s AI to Boost Conversions, 09/06/2022, by in Google, Marketing

Businesses and marketers are always looking for ways to modernize their PPC optimization. In your quest to do so, you might have heard about value-based bidding. This is a technique used to teach the AI systems used by Microsoft and Google about the types of conversion that matter most to your busin... Read more...

How to Make Your E-Commerce Brand Stand Out
Comments Off on How to Make Your E-Commerce Brand Stand Out, 06/06/2022, by in Online Business, Start Up Businesses

Access to the internet and globalization have both benefited businesses a lot. Anyone with an idea and enough education can start an online business in a matter of days if not hours. With things being this easy, e-commerce and online businesses have become very competitive. The result is businesses ... Read more...

Influencer Marketing: How to Tell the Scams from the Legitimate Opportunities
Comments Off on Influencer Marketing: How to Tell the Scams from the Legitimate Opportunities, 02/06/2022, by in Marketing

If you have a large enough following and good engagement on Instagram, it is only a matter of time until you are approached by a business for influencer marketing opportunities. Getting approached for opportunities like this can make you feel like your hard work is finally paying off. One thing you ... Read more...

When is the Best Time to Post on Instagram?
Comments Off on When is the Best Time to Post on Instagram?, 30/05/2022, by in Social Media

When setting up an Instagram account for personal and business use, you might hope for a high level of engagement on each of your posts. The reality is that you might not get the results you want depending on when you post on the platform. It is, therefore, important to examine and understand the be... Read more...

Is Blogging a Worthwhile Investment for Businesses?
Comments Off on Is Blogging a Worthwhile Investment for Businesses?, 26/05/2022, by in Blogging, Marketing, Online Business

There are many ways to market your business, especially in the digital era when everyone is online. One of these is blogging. While blogging does have lots of benefits, you might be wondering if it is worth putting money, time, and effort into yet another marketing channel when you have others alrea... Read more...

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