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Discounts in Online Retail: The Advantages and Disadvantages
Comments Off on Discounts in Online Retail: The Advantages and Disadvantages, 09/05/2022, by in Making Money, Online Business

Discounts have been around for more than a century, with Coca-Cola the first reported company to offer coupons that could be redeemed for a free glass of their signature beverage. Discounts have continued to be used in various ways and for various reasons in retail spaces, and they have made their w... Read more...

TikTok Marketing: How to Get Started
Comments Off on TikTok Marketing: How to Get Started, 02/05/2022, by in Marketing, Social Media

TikTok is a video social media platform that burst into the mainstream in 2018 and has been going strong ever since. Although the platform’s domain skews younger, things are changing. More millennials are getting involved with the platform and businesses are starting to notice. If you are putt... Read more...

Are Pop-ups Harming Your SEO?
Comments Off on Are Pop-ups Harming Your SEO?, 28/04/2022, by in Google, Online Business, SEO

Pop-ups are one of the most effective marketing mediums on a website because they have an estimated conversion rate of over 10%. Because of this, they have been used on different types of websites since they became popular in the mid-2000s. However, their inclusion on a website is not always benefic... Read more...

Why AI Content Will Never Surpass Human Content
Comments Off on Why AI Content Will Never Surpass Human Content, 25/04/2022, by in Blogging, General, Online Business

Artificial intelligence (AI) is progressing rapidly and as it does, we are finding more ways to take advantage of it.  AI is being used to control lights and appliances in our homes, help us drive, and even create content. Because we have already seen the capabilities of AI in other areas, there is... Read more...

Key Signs Your Business Should Pivot to E-commerce
Comments Off on Key Signs Your Business Should Pivot to E-commerce, 21/04/2022, by in Online Business

More and more companies are pivoting to e-commerce because that is where the clients are. The Covid pandemic restrictions led to an upswing in online shopping, and this has continued up to the present. How can you tell if your business is ready for e-commerce? Here are ten signs to look out for. Is... Read more...

How Businesses Can Insulate Against Soaring Energy Costs
Comments Off on How Businesses Can Insulate Against Soaring Energy Costs, 18/04/2022, by in Online Business, Start Up Businesses

Energy costs keep on rising and businesses are feeling the pinch. However, there is much that can be done to reduce energy waste and gain greater efficiencies. Here are a few tips. Repair Leaks Leaks are a key cause of energy waste. They contribute to up to a third of a compressor’s output and m... Read more...

3 Actionable SEO Tips for Shopify Websites
Comments Off on 3 Actionable SEO Tips for Shopify Websites, 14/04/2022, by in Online Business, SEO

Shopify as a platform does a lot of the SEO work for you, but that doesn’t mean that you can’t do things on your end to improve on some of the work they’ve done. You can still tweak your titles and meta-descriptions to make your site more visible and target high search/buying intent keywords. ... Read more...

How to Avoid the Pitfalls of Poor Quality Images on Your Website
Comments Off on How to Avoid the Pitfalls of Poor Quality Images on Your Website, 11/04/2022, by in Online Business, Web Design

A website is one of the biggest ways that your customers interact with you. In the bid for an attractive website that draws customers in, many firms make mistakes that have the opposite effect. Here are some of the key errors that are made. Optimizing Images While you don’t have to avoid cutouts... Read more...

How to Optimize Internal Links
Comments Off on How to Optimize Internal Links, 07/04/2022, by in Online Business, SEO, Web Design

Internal links are crucial for two important reasons: they are an important ranking factor, and they are essential for a great user experience. Internal links help direct search engine bots to important content, helping them make connections between different pieces of content, thus helping more pag... Read more...

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