Small businesses undoubtedly have a difficult time in their initial years. The fact of the matter is that a majority of small businesses do not make it past the five-year mark. This can be a stressful time for employers and employees alike, as nobody can be sure whether their livelihoods are secure.... Read more...
The nature of marketing has changed considerably over the decades. In years past, marketing mostly focused on older forms of media such as television, radio and newspapers. Then, the concept of guerrilla advertising – ways to generate innate interest in brands and ideas through low-cost but attent... Read more...
In the age of hyper-targeted social media content, it is quite easy to find oneself isolated in a bubble of like-minded content. Whether you are perusing Facebook or some other social media network, finding organic content from friends and acquaintances has never been easier; because we find ourselv... Read more...
As the internet has become more contested and crowded, the need to know who and how to target has become more important. Ten to fifteen years ago, it was substantially easier to target generic keywords in search in order to rank well. As competition increased and search engine algorithms became more... Read more...
Social media has opened up the entirety of the world to literally billions of people. With many different social media networks available to the masses, it is easy to see why this particular form of communication is the fastest growing in the world. Sites such as Twitter and Instagram make it possib... Read more...
Whether you are promoting content, a product or a service, there is a need to be at your very best. Digital marketing strategies continue to evolve and adapt to changing conditions – many of the older, tried and true marketing concepts have been replaced by 21st century solutions that are designed... Read more...
Content creation can be a struggle – particularly for those who have deadlines to meet on a daily basis. Whether you are creating blog posts, articles or multimedia, the need to create content is surpassed by the need for people to be able to find your content. This makes content promotion and mar... Read more...
Many things have changed in the world of search engine optimization over the past 15 years. Even when search engines were relatively simple dynamics, there were a few common concepts that helped sites be found and indexed. Proper link structure has always been important. Another important factor thr... Read more...
Content creation in 2016 is more challenging than ever. Many remember the days in which content creation was not a huge consideration – by crafting keywords and optimizing tags, you could easily rank in the top positions in search. Today, however, content is king, and you'll need a constant supply... Read more...
Search engine optimization requires tons of work. In addition to the initial content creation and site management issues everyone faces, there is also a need to maintain presences in search and on social media, to further refine keyword targeting and content marketing, and to promote brand awareness... Read more...