Every business understands why various forms of marketing are necessary. Those engaged in e-commerce and content creation on the web in particular realize that it is a crucial component of success. There are various forms of content and digital marketing to consider – most successful brands utiliz... Read more...
Whether you're a multi-national business or a local brick-and-mortar shop, the world of advertising remains as relevant as ever. In order to generate more sales, brand loyalty and positive attention, you need to market your products, services and self in as many ways as possible. In recent years, mo... Read more...
The vast majority of e-commerce success revolves around marketing. The world of marketing is built upon a combination of cold, hard data-points and a subtle understanding of psychology. Many brands are increasingly relying on the former in a digital environment, as these data-points can be easily co... Read more...
Running a blog or website takes time and dedication. We all want to be noticed, and couldn't be happier when we see that somebody has commented on one of our posts. Unfortunately, many of these comments end up being low-quality; disguised forms of spam, in other words. Sometimes, there is a temptati... Read more...
Email marketing remains one of the most effective forms of marketing available. In part because it costs next to nothing to utilize, email marketing helps you make a pitch directly to those who have demonstrated prior interest. The one downside of email marketing is that you have to generate a suffi... Read more...
Small businesses and brands can find themselves in a tough position when it comes to marketing. On one hand, they need attention in order to be successful; on the other, you need a certain level of success in order to generate attention. Because of this, brands have to find a number of increasingly ... Read more...
Generating brand awareness is a crucial component of any marketing effort. It's not good enough to merely drive traffic to your website: you want to convert those visitors into loyal fans and shoppers, and then leverage that to increase visibility in comparable audiences. Brand promotion requires a ... Read more...
Those who understand the nature of SEO can find many ways to use it to their advantage. From building awesome websites and brands to providing said services to others, there is a lot of potential in the industry. Many have considered starting their own SEO consulting firms, with the goal being to pr... Read more...
Search engines decided many years ago that serving results based on geography was simply intelligent. Thus was born the world of local SEO, which now features prominently in many search queries on mobile devices. With entire sets of algorithms built around the rankings of locally-relevant results, m... Read more...
Several years ago, local SEO was the internet equivalent of the Wild Wild West. With virtually no major competition in even some major urban niches, smart brands were able to move in and dominate in various SERPs. Today, however, there is much more competition and the playing field for local SEO doe... Read more...