Bidding on search terms can be a confusing and conflicting experience, with many people having different opinions about how to do it. On one hand, bidding on your own brand terms can be a great way to capitalize further upon your brand recognition, and tends to work for smaller companies. On the oth... Read more...
Any webmaster who is involved with pinging websites' content offerings to search engines most certainly knows the importance of search position when it comes to several things. Most notably, the amount of traffic you derive from search will in large part be determined by how well you rank in a given... Read more...
With millions of SERPs out there that can potentially be targeted, it is important to understand how you can rise in rankings in order to be seen. In the past, a few simple optimisations were enough to make it to the first page – and in many cases, be the number one result. While new and trending ... Read more...
The name of the game in today's world of SEO seems to revolve around two broader concepts: content creation and internet marketing. Not only do websites need quality content in order to attract an audience, but proper marketing techniques must also be used in order to bring readers to your site in t... Read more...
Most SEO and content professionals understand marketing in one aspect or another. While there are several different ways to reach an audience and each one presents unique challenges and benefits, the overall act of appealing to and redirecting users to your website is fundamental. In international m... Read more...
In the past few years, the nature of search engine optimization and SERP dominance has changed considerably. Just five years ago, becoming featured on the first page of Google was far easier due to a generally smaller number of competitors and a larger number of keywords still not at full saturation... Read more...
There are a number of ways in which you can improve a website’s performance in select search results. Whether you wish to build links across the internet, advertise via Google and other search engines, target specific keywords or utilize social media, there is a strategy for almost every business.... Read more...
Social networking and media is not a new phenomenon; it has been systematically changing the way we interact for years, giving us more methods of communication between individuals we know and those with like-minded interests. It comes as no surprise, then, that social media can play a key role in ex... Read more...
When in competition with other sites, you may constantly be checking to see how often your content is indexed, updated and accordingly ranked. Minute changes in your keywords or in major search engines' algorithms can lead to a different result in terms of where your website appears in search result... Read more...