The hype around Google Plus has been fostered mainly by the implementation and integration of its “+1” feature into virtually all aspects of Google. It is very comparable to Facebook's “Like” feature, but differs in some regards. Until recently, many people did not understand the purpose of ... Read more...
So congratulations: you have started your first blog or website, in the hopes of gaining attention, earning revenue, promoting a cause or otherwise being a valuable contributor on a particular subject. Building a website is just the beginning, though: gaining exposure via search engines, social medi... Read more...
For years, basic SEO strategy involving keywords and links has revolved around matching the exact text to the search query in which you want to be featured. Unfortunately for the status quo, the Penguin update by Google has thrown this concept on its head, leaving many webmasters with links that are... Read more...
With the evolution of social networks and its movement to the forefront of online communication, many businesses and websites feel overwhelmed at maintaining a consistent social presence across multiple platforms. Nevertheless, building a passive format through which traffic and business can be perp... Read more...
Countless business professionals have flocked to LinkedIn as a place where like-minded people can interact, network and likewise increase their clout in the business world. Whether it is in the pursuit of a new career or in search of a new solution for a particular business objective, LinkedIn has t... Read more...
The concept of search engine optimization is a constantly evolving one and has been in a perpetual state of flux for years and years. Most experts in the field can gradually become accustomed to the changes as they occur, but this does not mean that mistakes are not made or that all mistakes will be... Read more...
It seems that for ages, there have been prognostications that the future of search engine optimization was bleak. Fortunately for those who deal with SEO on a daily basis, these forecasts have been wrong; there have been people uttering these predictions for over ten years. Still, the internet appea... Read more...
The past year marked a huge shift for many search engine optimization strategies in terms of how Google has adapted its algorithms and revamped its search engine experience. With several hundred updates performed each year by Google in regards to how it indexes and promotes content, the past twelve ... Read more...
Google has recently updated its search engine algorithms with an addition known as the Google Knowledge Graph. As webmasters, we all become queasy and weary whenever changes are made to Google as it can (and usually does) impact the prior search engine optimization work we have done. However, these ... Read more...
Many have pondered just how much the art of search engine optimization will change in the coming years – and they do so for a variety of reasons. Some may simply want to plan ahead, hopefully being able to anticipate changes as they are doled out by Google and other major search engines. Others ar... Read more...