Picking the right marketing channel is critical because the one(s) you choose can work for and with you or backfire. You cannot afford to waste money when you have a small or nonexistent marketing budget and so you should consider free marketing channels if you are in such a situation. So, which are... Read more...
Your website or page title is typically the first thing users see on search engine result pages (SERPs). SEOs have always known that the right title is important, and there is now data that shows how they affect click-through rates and ranking. The right SEO title achieves this by capturing a userâ€... Read more...
SEO is always evolving and if you are refining your strategy for 2023, you need to know what to expect including the challenges you are likely to face. Various reports are already circulating about the state of SEO in 2022 and the challenges coming in the following year. Here are some of the things ... Read more...
Every SEO knows that link building is one of the most important parts of SEO. The problem is that link building can be a time-consuming and tedious activity that takes a long time to see results. What if there was an easier way to build links and see fantastic SEO outcomes in a little while? Unders... Read more...
Keywords are crucial for SEO. If we understand what people will be searching for (the keywords or phrases), it becomes easier to create content and optimise it for these keywords and phrases. Most people evaluate keywords on how much traffic they could bring, how difficult they are to rank for, and ... Read more...
If you have ever done SEO, you likely have heard about Yoast SEO. Yoast SEO is a free SEO plugin for self-hosted WordPress websites that can help you improve certain aspects of your SEO. Yoast SEO also has a premium option that gives you even more optimization options and features. Whether you are c... Read more...
There are numerous ranking factors used by Google to determine where your website lands when someone searches for a keyword or phrase. One such ranking factor is your links and backlinks. Backlinks have been an important ranking metric for Google for a long time now, but how Google assesses backlink... Read more...
The latest buzz among digital marketers surrounds the concept of micro intentions or more commonly referred to as micro intents. This is an area of SEO that seeks to discover the real reasons, the intents, of someone searching online. If it can be determined why a person is searching for a keyword o... Read more...
While there are a lot of SEO tools available right now, Google Search Console stands out because it is free and it handles your SEO and keyword needs at the same time. Although it is such a powerful tool, there are lots of people who do not know how to take full advantage of its features when it com... Read more...
According to Google, the number and quality of backlinks pointing to your website is an important ranking metric. Backlinks can help or harm your SEO as well as ranking, and this is why it is important to know what these links are and whether they are the types of links you want. To get this informa... Read more...