AI, or artificial intelligence, and other types of machine learning sound like something from a 1960’s science fiction movie. However, not only has artificial intelligence arrived, it has been used by many search engines for quite some time. Most Internet marketers are familiar with Google’s Ran... Read more...
Comments Off on Voice Search Is Still Primitive: Here’s Where It Falls Short,
18/09/2016,
by Pingler in General,
Google
As an increasing amount of handheld tech continues to find its way on the market, businesses have adjusted to the reality of on-demand content. Through the use of SEO strategies, complex marketing campaigns and content creation, brands and businesses strive to reach as many people as possible throug... Read more...
Finding content, products and information on the web has always been reliant upon search engines and other directories, but much has changed since the first days of the internet. The nature of search has become more sophisticated, relying heavily upon search engine algorithms that now rank content q... Read more...
Comments Off on Three Types of Search Functionality Your Website Needs Today,
22/05/2015,
by Pingler in Online Business,
Web Design
Whether you operate a simple blog or a more complex store front, search functionality matters. Users cannot reasonably expect to see everything you have to offer from the main page, so it becomes necessary that the site have ways in which to categorize, catalogue and store all of the products, posts... Read more...
Comments Off on Five Great Tips for Improving Your Local Search Efforts on Mobile Devices,
04/03/2015,
by Pingler in SEO
If anything is increasing in frequency with respect to internet usage, then it definitely is mobile devices being used to access the internet. With roughly 40% of all internet traffic now originating from mobile devices, brands and businesses the world over cannot afford to properly accommodate thes... Read more...
Comments Off on Mobile Will Overtake Desktop in Search This Year – Are You Ready?,
13/01/2015,
by Pingler in News
New reports are showing that search and ad spending that targets mobile search in the United States will overtake that of desktop ad spending sometime in 2015. Search and ad spending refers to the amount spent on both PPC campaigns and organic search improvements. While the time at which total searc... Read more...
Comments Off on Important Findings in the World of Paid Search,
22/07/2014,
by Pingler in Google,
Marketing
With the first half of 2014 now over, a new set of metrics and data involving the world of paid search is finally available. Marketers and industry analysts alike love to pour over these indicators, mainly as a way to determine whether the industry as a whole is growing or shrinking, as well as to d... Read more...
Comments Off on Does Search Position Affect My CTR?,
15/06/2014,
by Pingler in Google,
Marketing,
SEO
Any webmaster who is involved with pinging websites' content offerings to search engines most certainly knows the importance of search position when it comes to several things. Most notably, the amount of traffic you derive from search will in large part be determined by how well you rank in a given... Read more...