Running PPC campaigns can be difficult. Between all of the minute changes that must be made on a regular basis to keep targeted groups from ignoring their messages and calibrating the specific elements of messaging that will ensure positive results, the last thing you want is to have to deal with mo... Read more...
Comments Off on Losing the Chaff in Your PPC Campaigns,
06/07/2014,
by Pingler in Marketing,
Online Business
Whether you are excelling with your current PPC campaigns or barely staying afloat, there is likely a ton of complicated elements that you consider when assessing its performance or creating new variations. If someone even dares to mention that you might need to restructure your PPC campaign, flashe... Read more...
Comments Off on How to Get the Most out of Your PPC Bidding Campaigns,
05/01/2014,
by Pingler in Marketing
There are literally millions of different advertisements now deployed across various platforms such as Google and Bing; with so many niches to choose from, it comes as no surprise that paid advertising can be just as competitive as traditional SERP rankings. In the past, advertising via Google and B... Read more...
Comments Off on Pay Per Click or Pay For Impressions – Which is Best?,
25/11/2012,
by Pingler in Marketing
When choosing a venue for advertising your website or business, there may be some confusion as to who you should use. Google and Facebook are two highly reputable and easy to use platforms in which you can custom target the individuals who will see your advertising, but the choices do not end there.... Read more...