Brands and agencies with journalistic credentials have been responsible for delivering information about current events and local happenings since the emergence of news itself. These entities have adapted over time to conform to a variety of changes, including the emergence of the internet and digit... Read more...
Search engine optimization is a reality for most blogs, businesses and brands wishing to be visible in select search results. However and for most entities, time isn’t necessarily of the essence: given that it can take weeks or even months to make meaningful inward roads with search engine algorit... Read more...
Building a reputable, reliable and robust online presence is the goal of many blogs, businesses and brands. At the core of achieving this is the task of search engine optimization, allowing entities both large and small to gain visibility within the niches they target. SEO is undoubtedly one of the ... Read more...
Building successful, effective brands take copious amounts of work and dedication. For entities seeking to dominate among one or more particular audiences, search engine optimization is without a doubt a very valuable tactic. While some brands may be able to afford to promote their offerings via dig... Read more...
Over the past several months, the term “fake news” has become a household phrase. With the rise of social media and all it brings into our lives, it is a wonder that this phenomenon has taken so long to manifest in such profound ways. Many people are wondering how to tell real news from fake new... Read more...
Within the past couple of weeks, we have heard about several changes to multiple search engines and the way in which they display ads. First, Google changed its ad program to ensure that close variants were no longer considered separate search queries, which has thrown a wrench into the lives of ad ... Read more...
In the past week or so, you may have noticed that ads are increasingly being displayed in your news feed. This is the beginning of massive changes that Facebook has planned for its advertising programs and will no doubt be tweaked many times in the near future. As an advertiser or social media guru,... Read more...