As the nature of the internet – and of search engines – continues to become more congested and competitive, many brands are seeking new and exciting ways to reach audiences. For most smaller and local brands, ranking prominently in broad and generalized SERPs is practically impossible. As such, ... Read more...
An increasing number of physical businesses and stores are discovering the benefits that the internet and search engines can provide them. While some businesses may enjoy loyal customer bases who know them on a first-name basis, the increasing amount of competition in today's world of commerce is re... Read more...
The need for brands – particularly smaller businesses – to reach into new markets has been amplified by the growing competition across all sectors on the web. The need for success via search engines has led to brands targeting smaller and smaller niches, in the pursuit of dominance in at least s... Read more...
Many brands rely upon local support and traffic in order to maintain successful web presences. Brick and mortar brands in particular need a combination of foot traffic and web traffic in order to remain viable. Much can be gained from being in a position of prominence within local Google results –... Read more...
All too often, local brands make the mistake of targeting large audiences in the pursuit of bigger and better profits. Not only is this often unreasonable if you are a local brand or business, but you may even miss out on the realistic, local traffic that you could be attracting. In order to get the... Read more...
With a world of information at our fingertips, it comes as no surprise that a rapidly increasing number of people now rely upon the internet for a variety of everyday tasks. From checking bank balances to seeing what the weather will be like tomorrow, the internet provides opportunities to have almo... Read more...
As the internet continues to become more and more intricate in regards to e-commerce, thousands of brands are seeking to find ways that will boost exposure to new audiences and help them secure new customers. The largest brands in the world of e-commerce don't have to try very hard; once you've made... Read more...