Local SEO is now more important than ever. Thanks to an ever-increasing amount of competition online, brands must focus their efforts into smaller and smaller niches in order to generate sufficient traffic and attention. While some brands may be able to target larger audiences, many local and small ... Read more...
Google is known for changing things in its interface and algorithms without much (or in fact any) warning, leaving internet marketing specialists to discover changes and try and figure out what kind of impact they will have on the online marketing and business world! One such change happened a few ... Read more...
Over the past years, Google has started giving more and more favour to their local businesses, which obviously supply them with a huge amount of combined revenue in AdWords revenue (Google’s main income source). However, the recent Google local pack change has seen some local businesses complet... Read more...
Local SEO considerations have increasingly become important to many brands that have made the decision to compete within smaller and smaller niches, allowing them to be more effective. While competing for national or global SERPs can sometimes be possible, many brands have made the decision to focus... Read more...