Google changes its algorithms all the time. Every time it does so, SEO professionals end up angry and frustrated because some of these changes have a massive impact on SEO and the work they have been doing for months and even years. The Google Helpful Update is no different. It has had a massive imp... Read more...
Webmasters are preparing for the first big update of the year. However, this is much more than a minor update - it is a complete shift in approach. Google announced that core web vitals, a group of signals that measure user experience, will now be a ranking factor on mobile searches, and the changes... Read more...
Periodically, new major updates are released by Google that change how search results are indexed and ranked. The latest, Google’s second core update of 2020, deployed in May and has been having some big effects on numerous search results, brands and overall visibility for select websites. As w... Read more...