The age of social media is now entering its third decade with no signs of slowing down. A majority of the world’s population is engaged on at least one social media platform, with a few notable examples being responsible for a large segment of social media activity. While platforms such as TikTok,... Read more...
One of the best elements of Facebook’s advertising platform – often referred to as Facebook Ad Exchange – is the ability to target specific audiences with customized advertisements. With recent changes and future alterations in the works, the way in which advertisers can target Facebook custom... Read more...
Facebook is not just about poking the people you like, secretly checking the pages of the people you don’t and chatting to your great aunt Mary in Australia. More and more businesses are starting to use the website to drive more traffic to their business page and along with Twitter, it’s among... Read more...