It's hard enough to convince people to visit your website and read content: it's even harder to convince them to buy something. When you offer products and services via the web, competition can be tough, consumers can be picky and search engines can be fickle. All of these elements affect just how m... Read more...
The vast majority of e-commerce success revolves around marketing. The world of marketing is built upon a combination of cold, hard data-points and a subtle understanding of psychology. Many brands are increasingly relying on the former in a digital environment, as these data-points can be easily co... Read more...
Despite more competition than ever before across all sectors of the internet, consumer behavior regarding products has never been more centralized. More and more people prefer to shop online through mega-retailers like Amazon, eBay and even companies such as Wal-Mart due to being able to find everyt... Read more...
Shoppers make plenty of decisions and evaluations before they decide whether or not to buy a product – even if they don't realize it. There are many different factors about your brand, its website and its offerings that can influence those who are on the fence about making a purchase. Because of t... Read more...
Running an e-commerce endeavour online requires plenty of considerations. How to place your products, what to describe them as, how much to charge for them and how to accept payments are just a few examples of things you must decide. Ultimately, businesses only survive if people can find both your w... Read more...
Selling products via the web is a big money-maker for many businesses and brands. Some businesses were started online and operate there exclusively, while others have transitioned to an online model as one way to more effectively supply customers. Whatever the situation, your products won't sell if ... Read more...
Christmas is just a few weeks away. The holiday season is always a busy and packed time for online stores and businesses. It is the time to bring out your best promotional offers and enjoy a nice boost in sales before the end of the year. The one main challenge of doing a Christmas promotion is l... Read more...
Mastering the art of digital marketing and e-commerce can take time, patience and research. Not every tactic will work identically for every business, making it crucial to learn through trial and error in many areas. Closing the sale is the most difficult aspect of running any online business, espec... Read more...
Every single year, countless billions are spent online during the holiday season. Savvy brands know and understand this ahead of time, and begin positioning themselves to take advantage of this months in advance. Many smaller and newer brands are caught like deer in the headlights when the holidays ... Read more...
E-commerce is a rapidly growing segment of consumerism in our society. It comes as no surprise that many industries experience double-digit percentage growth from year to year in their profits derived from e-commerce, as millions upon millions of new people connect to the internet from all over the ... Read more...