Search engine optimization is a huge component in brand visibility, performance and sales in the online world. Without search engines, a huge portion of organic traffic is suddenly inaccessible to brands that thrive on a combination of organic and paid engagement. As such, finding ways to maximize S... Read more...
The world of e-commerce has exploded over the past decade, making brands that once were chained to local communities into massive powerhouses that serve a global audience. Because of the rapid expansion of the internet and the adoption of e-commerce by mainstream consumers, the reputation a brand en... Read more...
The age old adage of, “don't believe everything you read” could not apply more when it comes to the internet. With relative anonymity and the ability to freely publish anything imaginable, the internet has become a hotbed of deceit and lies. Harsh sounding, right? It only takes a bit of scrutiny... Read more...
With the internet facilitating an unprecedented amount of communication between individuals and about each other, it comes as no surprise that an increasing number of businesses, organizations and websites are concerned with the overall reputation of their brand. When it comes to online reviews, man... Read more...
We all want to receive as much feedback as possible from our customers – whether good or bad, it lets us know how well we are doing our job, or operating our websites or businesses. In the past, customer feedback was confined to either word of mouth or those old-school review cards that businesses... Read more...