Clickbait has been around ever since social media became a thing. Every business wanted to siphon people from social media onto their website, and the most attention-grabbing, shocking, and sensational headlines were their best weapon. People have grown to resent clickbait, but it is not all bad. If... Read more...
Thanks to the invention of social media, many forms of digital content have become shorter, sweeter and more alluring at first glance. This is in no small part due to the changing behaviors of internet users, accessing content while on-the-go and through mobile devices. However, another big aspect i... Read more...
Brands and businesses from all walks of life will do whatever is necessary to attract new visitors and customers. The internet has made it possible for these brands to reach people from all over the world, but their ability to reach people depends on the strength of their marketing and SEO efforts. ... Read more...
Content creation is a staple of digital marketing, e-commerce, search engine optimization and just about every other element of brand management. All too many brands find themselves in direct competition with countless entities that seek to outrank them in search and outperform them in digital marke... Read more...