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Posts tagged with B2B Marketing

Why It’s Important to Personalize Marketing Content for B2B Customers
Comments Off on Why It’s Important to Personalize Marketing Content for B2B Customers, 12/01/2023, by in Making Money, Online Business

Personalization is typically seen as something that is important in B2C marketing but less important in B2B marketing. After all, you are talking shop with professionals who already understand your business and its product and services, right? This type of thinking is wrong because you need to think... Read more...

The Importance of Personalization in B2B Marketing
Comments Off on The Importance of Personalization in B2B Marketing, 17/03/2022, by in Marketing, Online Business

Personalization is not new to marketing. Marketers have been using customers’ full names or usernames in different types of communication as long as data-driven marketing has existed. However, the same has not taken off quite as much in business-to-business marketing. While businesses engage other... Read more...

Invested in B2B Marketing? Steer Clear of These Missteps
Comments Off on Invested in B2B Marketing? Steer Clear of These Missteps, 27/06/2016, by in Marketing

Online marketing presents a variety of opportunities and challenges. In some ways, online marketing can be liberating – especially when traditional forms of advertising continue to become more complex, more expensive and less effective. At the same time, there is much more competition to face on t... Read more...

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