According to Google, the number and quality of backlinks pointing to your website is an important ranking metric. Backlinks can help or harm your SEO as well as ranking, and this is why it is important to know what these links are and whether they are the types of links you want. To get this informa... Read more...
Building a successful web presence relies on dozens of different considerations. Whether you’re running a standard website, blog or social media presence, connecting with your audience, appeasing search engines and other algorithmic entities, and creating the right types of content or offerings fo... Read more...
Many people are familiar with the basics of a website or content audit. The reasoning behind a content audit is simple: by determining the quality, natural exposure and relevance of content, you can then determine where improvements need to be made. Ultimately, auditing your website based on content... Read more...
First things first, what is a social media audit? Well, this simply means that you've chosen to take a close look at exactly how your business is currently using social media, whether it's working for you, and how to use it from this point on to help support your business's goals. So here's a c... Read more...
If your website or blog has been up and running for some time, then you probably have tons of content and plenty of marketing tactics at work. Between aesthetic elements that seek to captivate users, paid advertising on select search engines and proper SEO tactics, there are a lot of marketing eleme... Read more...