How Can Law Firms Increase Their SEO in 2022 and Beyond?
As a law firm, the one thing you know is that you are up against a huge amount of competition. No matter what branch of the law you specialise in, there are dozens of other law firms vying for the same clients you are after. The key to owning your market is going to be a well-constructed marketing campaign and the backbone for that is going to be SEO, or Search Engine Optimisation. Let’s take a look at what you will need to increase your SEO in 2022 and beyond.
The Basics of SEO
There was a time several years ago when SEO was simpler than it is today. It was all about choosing keywords with the right amount of competition and using them as links back to your law firm in highly ranking content. While that is still true, it is much more involved today. As the world’s largest search engine, Google keeps updating their algorithms and, as a result, what they ranked highly even a year ago may not carry as much weight as it does today. The bottom line is that you will be employing keywords and search phrases that the majority of people search for. The higher you rank on Google and other search engines, the more likely you will get clicks back to your law firm’s website. However, if you are not on the first page of the SERPs, Search Engine Results Pages, it is unlikely that you will get a lot of traffic. Most people will not browse past the first few results on the first page of the SERPs. That’s common knowledge in the marketing industry.
Keeping up with Google’s Algorithms and Updates
This is going to be the hard part of any SEO strategy unless you have a solid background in content marketing. Google changes algorithms and updates several hundred times a year, and much of the time those changes even keep SEO professionals on their toes. Every change makes a difference in how you are ranked and as you can see from above, if you aren’t ranked highly, your website may not be found. If you want to be highly competitive, it’s vital to keep up with Google. Unfortunately, that’s easier said than done.
Expert Advice on Increasing SEO
In order to learn how to increase your SEO for your law firm in 2022 and beyond, it would probably mean employing a full time SEO professional or team of pros to keep you in tune with those above-mentioned new algorithms and updates. Sadly, to employ an inhouse team would not be cost effective unless you are a major law firm with offices around the country. The best expert advice you can be given that will yield real results would be to contract a content marketing team of SEO experts. It is their job to stay on top of all the changes as they are released and to keep you competitive in your market. Since your time is better spent serving your clients in your field of expertise, the law, why not contract the pros? It really is the straightest path to success.