Developing quality SEO outcomes for any website remains one of the biggest long-term struggles for many online brands. In the absence of paid initiatives or a humongous social media following, SEO is one of the most reliable ways to drive a consistent amount of free traffic to any domain or page.

Ultimately, some brands find SEO easier than others. In the case of link building – which remains one of the biggest and most effective SEO strategies – it can be hard for e-commerce websites and other online store-fronts to earn links. Without a killer product or tons of popularity, how can e-commerce hubs get others to link back to them?

Today, we’ll talk about some strategies that can dramatically boost the number of real links these sites are earning.

Create Attractive Videos

Digital marketing – namely the type that uses multimedia rich elements – is the future of engagement. Brands that spend money pinging users with quality content in the form of videos, infographics, podcasts and other enjoyable formats naturally get more attention. They also generate more links for their websites.

By creating visually attractive, benefit-rich content with a broader message, you can appeal to the emotional and more human aspects of visitors and brands alike. This in turn will help you earn more links back to your stellar video content. Whether you’re building links that point back to your website or a social media platform, using attractive videos is arguably the best strategy for an e-commerce store to build links.

Offer Samples to Influencers

Whether your e-commerce site is a reseller or manufacturer, gaining some traction in the form of links is as easy as providing samples to influential bloggers and social media users.

There are countless blogs, video channels and other platforms where people review products and services for their fans. Any e-commerce brand that is savvy enough to take advantage of this dynamic can earn a hefty amount of backlinks by providing those bloggers with specific products to review.

While this can at times be a costly way to build backlinks, it is without a doubt one that produces the highest conversion rate overall; virtually any product of interest supplied to an influencer that hasn’t been reviewed by them yet will result in your brand getting a shout-out.

Tap Into the Exciting

Every e-commerce brand – particularly those that sell a plethora of different products – has an opportunity to build links and earn attention through controversy. Whether you already offer products that might trigger excitement among the masses or want to expand your line-up, using a combination of digital marketing and controversy can go a long way toward earning links.

There are a number of ways for brands to generate controversy intentionally using their products; while this can result in bad publicity if done improperly, the lingering effects of link building on your SEO will nevertheless be positive in most cases.

With most brands’ goals including a desire to expand reach, building links is a no-brainer. For e-commerce brands, pinging users with links via search engines, social media and beyond is an absolute must for long-term success. By using multimedia content, some controversy and a bit of bait to entice people of influence, your store-front can definitely increase the number of links pointing back in its direction.