Regardless of the type of product or type of service you are offering, getting your home based business off the ground and running can be both a vital and difficult task – especially if you do not know where to start. There can be a lot to consider when beginning this task and it may seem overwhelming to those who have not been through the experience before. Fortunately, setting up the foundation for your home based business requires only a bit of time and dedication. We have outlined the five most crucial tips you should engage in when beginning your next independent career as a home based business.

Multi-Site Exposure

It is generally a good rule of thumb that the number of websites featuring your products or services is directly proportionate to the amount of leads and sales you will generate. Whether you wish to set up multiple sites and promote your business through unique content or simply wish to advertise with other, already established websites and avoid the pinging noise, the role that multi-site exposure plays in getting your home based business off the ground is immense.

Responsive Customer Service

Many customers may have questions or comments before purchasing a service or product from your home based business. Customer service goes a long way toward generating potential business; when someone responds quickly, clearly and without being secretive or vague, customers tend to respond positively. If you can provide a phone number for customer service, this is ideal as it allows customers to speak to you in person – something that helps build bonds of trust in a web-based market.

Analyze Traffic and Stats

By keeping tabs on all your site’s vital stats, you will know exactly how healthy the advertising and promotion aspects of your home based business are currently. There are analytics tools available that give you the ability to track who is coming to your site and from where they are coming. You can also see how effective the content on your site is in terms of how many people are finding it through search engines. Some analytics software requires on-site installation, so be sure to have everything up and running before you begin any major campaigns.

Offer Promotions

Not only can promotions and discounts earn you business you might not see otherwise, but they can also be a great way to obtain the email addresses and contact information of more of your visitors. By informing visitors that they can save 10 or 20% on their next purchase by signing up for your email list or by offering continued promotions through email, you can convince some who otherwise might be leery about giving you their personal information.

Pinging Updates

Cutting through the pinging noise can be done easily and should be done by using an automatic pinging utility. Especially useful when operating a new website, pinging your articles and pages periodically will get updates indexed faster by search engines. This will help your site surge to the top of search results quicker than it would otherwise and get you the attention you are seeking.