Search engine optimization remains just as viable as ever, but the nature of how audiences perceive and retrieve content via search engines continues to change rapidly. As little as a decade ago, the vast majority of content was fetched through a relatively narrow set of devices – predominantly de... Read more...
About Pingler
Comments Off on Brands on TikTok: How to Act In Order to Save Your Content Post-Ban,
14/08/2020,
by Pingler in Marketing,
News,
Social Media
Recently, it was announced that the popular social media app TikTok is being banned in the United States. While its final fate isn’t entirely determined (the company has been given 45 days to either close or be bought by others), the disruption is worrying for many brands that may have customized ... Read more...
Comments Off on How Does Google Assess Negative Online Reviews?,
12/08/2020,
by Pingler in Google,
Online Business
Brand reputation is a major consideration when operating both in physical and online spaces. In decades past, most brands only had to worry about word-of-mouth spreading among friends, family members, co-workers and acquaintances. However, today’s online world means everybody can see opinions expr... Read more...
There are undoubtedly a wide variety of benefits to search engine optimization. Most notably, the consistent work of building clout and visibility in search results can help create a consistent flow of organic traffic to your website, thereby avoiding the need for paid advertising campaigns. Howe... Read more...
Comments Off on What Are the Basics of a Landing Page?,
07/08/2020,
by Pingler in Online Business,
Start Up Businesses,
Web Design
Attracting people to your website is often only the first of several goals. Once there, you likely want them to engage in one or more actions, whether it be reading and sharing an article, commenting on a post, making a purchase or subscribing for future updates. In order to do this, you need a f... Read more...
Comments Off on How and Why You Should Be Targeting Questions in Search,
05/08/2020,
by Pingler in Google,
SEO
For years, the nature of search results has become increasingly complex. While it was once merely a place for standard, text-based results, search engines like Google now include maps, videos and a variety of integrated features and snippets in various SERPs and queries. One example where this co... Read more...
Comments Off on How to Use Content Marketing When Appealing to Other Businesses,
03/08/2020,
by Pingler in Marketing,
Online Business
For a wide variety of blogs, brands and businesses, appealing to the customer is a primary goal. Content created with the sole purpose of persuading individuals and inspiring them to action is at the core of content marketing and content creation, but some businesses face a more difficult challenge.... Read more...
Comments Off on Get Noticed More Through Google Image Searches,
31/07/2020,
by Pingler in Google,
SEO
Many people focus on the inherent benefits associated with search engine optimization. More specifically, standard search results provide access to a global network of information that couldn’t be easily navigated otherwise. Yet the default set of search results one sees when searching isn’t all... Read more...
Since the internet became publicly accessible in 1991, people have needed ways to find specific content. After all, the internet isn’t comparable to a local telephone directory: with millions of websites popping up even in the early years, it would be impossible to know what is out there – let a... Read more...
Comments Off on Looking to Build Website Authority? Here’s How,
27/07/2020,
by Pingler in Google,
SEO
Above all else, those who pursue strategies relating to search engine optimization do so to ensure greater visibility in search results. Maximizing the strategies that deliver improved visibility is therefore a top priority for bloggers, brands and businesses alike. There are numerous factors that c... Read more...