Pingler Blog – Author – Pingler

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The Best Types of Content Marketing for Businesses

Comments Off, 13/07/2020, by Pingler in Marketing

Now more than ever, businesses are under increasing economic strain and pressure from competitors. Whether a business operates a brick-and-mortar operation or a digital one, the challenges of earning exposure, selling products and services, successfully retaining customers and growing long-term prof... Read more...

What to Consider When Creating Post Titles

Comments Off, 10/07/2020, by Pingler in Marketing, Online Business, SEO

Any blog or brand that distributes content through a blog-based structure knows the importance of appealing to their audiences. While many want to appeal to as wide of an audience as possible, most brands and blogs have to focus their attention on a specific subset of users. Regardless of niche or t... Read more...

Could Trump’s Executive Order Impact Your Website?

Comments Off, 08/07/2020, by Pingler in Online Business

For virtually all of its history, the internet has been an open platform that allows for free speech and an expression of ideas. While standard laws regarding concepts such as libel still apply to website owners, many protections are available under free speech and – most notably – the Common De... Read more...

How Evergreen Content Benefits Your Brand

Comments Off, 06/07/2020, by Pingler in General, Online Business

Creating ample content for your blog, business or brand is a primary goal in achieving optimal visibility. While it may be possible to rank in select search results with only a smattering of content offerings, the more content you have, the easier it is to broadcast yourself in search results, socia... Read more...

Why Do Brands Most Commonly Reject SEO?

Comments Off, 03/07/2020, by Pingler in SEO

After nearly thirty years, brands and businesses still find inherent use in search engine optimization. Given that virtually everybody uses search engines to find content and solutions they need, it shouldn’t be surprising that many prospering brands utilize SEO to boost visibility, sales and othe... Read more...

Which Google Ranking Factors Need More Attention from You?

Comments Off, 01/07/2020, by Pingler in Google, SEO

The role of search engine optimization is massive in online brand awareness and reach. While some entities rely on paid efforts via social media to generate buzz, most brands rely at least in part on local or specialized search results to achieve meaningful visibility. This visibility in turn delive... Read more...

Where Can You Save Money on Content Marketing?

Comments Off, 29/06/2020, by Pingler in Marketing, Online Business, Start Up Businesses

One thing is known universally among content creators online: the need for marketing your content is an absolute must. Through a combination of organic and paid marketing efforts, brands have to strive in order to get their content in front of enough people to make a splash. Whether the goal is to g... Read more...

What Should Local Small Businesses Know About SEO?

Comments Off, 26/06/2020, by Pingler in Online Business, SEO

Building an online presence is difficult regardless of the type of business you manage, but local small businesses have an especially difficult experience. Since these businesses are not relevant to national or even global audiences, they must work harder to attract the attention of a more localized... Read more...

What Makes for a Good PPC Campaign?

Comments Off, 24/06/2020, by Pingler in Marketing, Online Business

Building exposure for any online brand remains a top priority for success, but some brands have an easier time than others. Online stores and shopping platforms have a more difficult time in establishing visibility without the use of paid strategies, as their content offerings tend to be thinner (ma... Read more...

How You Can Begin Building Domain Authority Today

Comments Off, 22/06/2020, by Pingler in Online Business, Start Up Businesses, Web Design

All too often, brands have difficulty achieving meaningful visibility when they’ve first opened their virtual doors. After all, how can a new brand expect to be known by anybody? However, this is a catch-22 of sorts: without visibility, nobody can know about you; without traffic and engagement, it... Read more...