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Using Keywords to Develop Effective PPC Campaigns
Comments Off on Using Keywords to Develop Effective PPC Campaigns, 09/06/2013, by in Marketing

For the beginner, developing a successful online advertising and digital marketing strategy may seem overwhelming. Between finding your niches, testing out variations of your campaign and having the finances necessary to run a consistent advertising effort, it is no wonder that a majority of blogs a... Read more...

Slow Loading Websites Always Bomb – How to Optimize Your Pages for Traffic and Search
Comments Off on Slow Loading Websites Always Bomb – How to Optimize Your Pages for Traffic and Search, 08/06/2013, by in General

Building a website is a process that requires constant revamping and tweaking in order to remain on top of the changes consistently occurring in SEO. There are many reasons as to why most websites end in failure, but one that can prevent a budding website from ever getting off the ground has to do w... Read more...

Get the Most Out of Google Analytics with These Basic Measurements
Comments Off on Get the Most Out of Google Analytics with These Basic Measurements, 07/06/2013, by in General

Developed as an open source way to quickly measure various metrics of a website or business, Google Analytics has become quite the popular analytics system for web masters and marketers. While not the best analytics system available, its scope of coverage combined with the fact that it is free make ... Read more...

Four Quick Tips for Building Viral and Popular Posts
Comments Off on Four Quick Tips for Building Viral and Popular Posts, 06/06/2013, by in General

Building a successful blog in a particular niche takes focus and dedication – without knowing if the pay-off will be worth the effort. Virtually every blogger has the possibility and skills to create content that finds its way into the mailboxes and onto the screens of thousands or millions of rea... Read more...

Four Insights from Using Google’s Disavow Tool
Comments Off on Four Insights from Using Google’s Disavow Tool, 05/06/2013, by in Google, SEO

When Google Disavow made its first début, there were lots of waves being made about what this could mean for the future of link building and SEO. In the following weeks, much discussion was had on the benefits and drawbacks of the tool, with a wide variety of stories and experiences on how Disavow ... Read more...

Four Awful Misconceptions About Marketing
Comments Off on Four Awful Misconceptions About Marketing, 04/06/2013, by in Marketing

In the age of digital marketing, there seems to be ten solutions out there for each problem we are facing. Unfortunately, most of those solutions are not really solutions, but rather ill-informed opinions masquerading as fact. Anyone who has been involved with digital marketing understands that vari... Read more...

Trying to Choose Between Email and Social Media for Marketing? Why Not Choose Both?
Comments Off on Trying to Choose Between Email and Social Media for Marketing? Why Not Choose Both?, 03/06/2013, by in Marketing

Ask any online marketing professional about what goes into a successful marketing campaign and they will no doubt tell you that the answer is complicated and involves many different methods. In a world where most decisions regarding online content seem black and white - “do this” and “don't do... Read more...

Is Your Facebook Page Up-to-Date? Five Things to Monitor
Comments Off on Is Your Facebook Page Up-to-Date? Five Things to Monitor, 02/06/2013, by in Marketing

The concept of Facebook pages has revolutionized the way in which brands interact with their customers: before their existence, the only feasible way to advertise on Facebook was through the groups feature, which could often be annoying to those in them as they received notifications for every new p... Read more...

Was BlackBerry’s CEO Right When He Said Tablets Will Be Dead in Five Years?
Comments Off on Was BlackBerry’s CEO Right When He Said Tablets Will Be Dead in Five Years?, 01/06/2013, by in General, News

The CEO of BlackBerry, Thorstein Heins, made mention of a trend he believes will manifest within the next five years: the concept of a tablet will no longer exist. This sparked quite a bit of outrage and debate over the past few weeks as everyone – from tablet manufacturers to consumers – weighe... Read more...

P-Commerce – Do You Know What It Is?
Comments Off on P-Commerce – Do You Know What It Is?, 31/05/2013, by in Making Money

The world of business has always seemed to reinvent itself when it comes to new terms for explaining specific business practices. In regards to commerce, some of us remember when the practice was simply brick and mortar style shopping, or mail order catalogues. Later on, the concept of e-commerce be... Read more...

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