With so many ways to reach out to potential customers and readers, it comes as no surprise that millions of advertising campaigns are running across various social media sites and search engines at any given time. Many think of giants such as Google and Facebook when planning their next big advertis... Read more...
About Pingler
If your brand has worked its way up from lowly start-up to ever-excelling giant, congratulations: you have accomplished much more than the vast majority of striving online entrepreneurs ever will. There comes a point, however, in which the notoriety of your business or brand comes with certain liabi... Read more...
Comments Off on Using Keywords to Develop Effective PPC Campaigns,
09/06/2013,
by Pingler in Marketing
For the beginner, developing a successful online advertising and digital marketing strategy may seem overwhelming. Between finding your niches, testing out variations of your campaign and having the finances necessary to run a consistent advertising effort, it is no wonder that a majority of blogs a... Read more...
Comments Off on Slow Loading Websites Always Bomb – How to Optimize Your Pages for Traffic and Search,
08/06/2013,
by Pingler in General
Building a website is a process that requires constant revamping and tweaking in order to remain on top of the changes consistently occurring in SEO. There are many reasons as to why most websites end in failure, but one that can prevent a budding website from ever getting off the ground has to do w... Read more...
Comments Off on Get the Most Out of Google Analytics with These Basic Measurements,
07/06/2013,
by Pingler in General
Developed as an open source way to quickly measure various metrics of a website or business, Google Analytics has become quite the popular analytics system for web masters and marketers. While not the best analytics system available, its scope of coverage combined with the fact that it is free make ... Read more...
Comments Off on Four Quick Tips for Building Viral and Popular Posts,
06/06/2013,
by Pingler in General
Building a successful blog in a particular niche takes focus and dedication – without knowing if the pay-off will be worth the effort. Virtually every blogger has the possibility and skills to create content that finds its way into the mailboxes and onto the screens of thousands or millions of rea... Read more...
Comments Off on Four Insights from Using Google’s Disavow Tool,
05/06/2013,
by Pingler in Google,
SEO
When Google Disavow made its first début, there were lots of waves being made about what this could mean for the future of link building and SEO. In the following weeks, much discussion was had on the benefits and drawbacks of the tool, with a wide variety of stories and experiences on how Disavow ... Read more...
In the age of digital marketing, there seems to be ten solutions out there for each problem we are facing. Unfortunately, most of those solutions are not really solutions, but rather ill-informed opinions masquerading as fact. Anyone who has been involved with digital marketing understands that vari... Read more...
Comments Off on Trying to Choose Between Email and Social Media for Marketing? Why Not Choose Both?,
03/06/2013,
by Pingler in Marketing
Ask any online marketing professional about what goes into a successful marketing campaign and they will no doubt tell you that the answer is complicated and involves many different methods. In a world where most decisions regarding online content seem black and white - “do this” and “don't do... Read more...
Comments Off on Is Your Facebook Page Up-to-Date? Five Things to Monitor,
02/06/2013,
by Pingler in Marketing
The concept of Facebook pages has revolutionized the way in which brands interact with their customers: before their existence, the only feasible way to advertise on Facebook was through the groups feature, which could often be annoying to those in them as they received notifications for every new p... Read more...