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Writing Website Copy the Right Way – Three Simple Tips
Comments Off on Writing Website Copy the Right Way – Three Simple Tips, 10/11/2014, by in General, Online Business

In order to do well in search and on social media, your content must stand out above the rest. There are several different ways to capture the attention of readers: you can target a small niche where there isn't much coverage, you can engage in controversial topics, or you can use emotion to draw yo... Read more...

Use These Tools to Find Instances of Negative SEO
Comments Off on Use These Tools to Find Instances of Negative SEO, 09/11/2014, by in SEO

As the age of the internet and its relationship with SEO continue to evolve, we webmasters must constantly be on the lookout for changes. If you have been in the business of SEO for years, then you certainly know that methods of optimizing a website must be changed sooner or later; in some cases, tr... Read more...

Little-Known Content Marketing Metrics You Should Follow
Comments Off on Little-Known Content Marketing Metrics You Should Follow, 08/11/2014, by in Marketing

Keeping tabs on how your content is performing with various audiences is vital in determining which strategies work and which ones do not. It also helps give you insight into what types of topics and content your audience is more receptive to than others, which is necessary for determining how best ... Read more...

Keeping an Eye on the Next Big Trends in Social Marketing
Comments Off on Keeping an Eye on the Next Big Trends in Social Marketing, 07/11/2014, by in Marketing, Social Media

Social media may seem fairly straightforward to users, but those who use social media as a marketing platform know that its usage is much more nuanced. In addition to this, social media strategy is constantly in flux, and requires a level head and quick reflexes to ensure proper reach and marketing ... Read more...

How to Increase Fan & Customer Loyalty Through Facebook
Comments Off on How to Increase Fan & Customer Loyalty Through Facebook, 06/11/2014, by in Social Media

Social media is one of the best tools that any marketer can have for boosting brand recognition, community engagement and product promotion. While millions of brands and causes now are active on social media, many fail to properly engage their customers and fans in ways that produce true, long-term ... Read more...

Don’t Make These Holiday Marketing Mistakes
Comments Off on Don’t Make These Holiday Marketing Mistakes, 05/11/2014, by in Marketing

With the holidays fast approaching, you may already have an ad strategy deployed via search engines and social media to bring in traffic and make sure that shoppers remember you when they make their holiday lists. With so much potential revenue on the table, you want to make sure that you are making... Read more...

Twitter Provides Excellent Holiday Marketing Opportunities
Comments Off on Twitter Provides Excellent Holiday Marketing Opportunities, 04/11/2014, by in Marketing, Social Media

Second only to Facebook in the number of worldwide users, Twitter has exploded in growth and became a social network that even those who do not use it are aware of in most cases. Twitter allows people to connect with one another in a much different format than Facebook; here, brevity is always a pri... Read more...

Your Cheat Sheet for Holiday Content Production and Marketing
Comments Off on Your Cheat Sheet for Holiday Content Production and Marketing, 03/11/2014, by in General, Marketing, Online Business

With the holiday season effectively upon us, it is now time to jump into the annual act of producing relevant content for the masses who rely upon the internet at this time of the year. With so much traffic to be obtained and so much money to be made, you'd be a fool to pass up such an opportunity, ... Read more...

Why Your Ads’ Successes Are Slowing Down
Comments Off on Why Your Ads’ Successes Are Slowing Down, 02/11/2014, by in Marketing

Successful content and product marketing through paid advertisements has become a standard part of any website or brand's approach to the web today. While you certainly can still reap rewards by pinging for SEO and optimizing your content in other ways, paid advertising has become so common and affo... Read more...

Three Simple Methods to Radically Increase Social Shares
Comments Off on Three Simple Methods to Radically Increase Social Shares, 01/11/2014, by in Marketing, Social Media

Social media is a huge element in the world of online marketing, and can be useful for a variety of purposes. Whether you are a small non-profit that wants to increase engagement and awareness, or a business that wishes to use unique content to bring people to your website, there is plenty of functi... Read more...

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