It seems that every few months, we hear about another algorithm update that Google has unleashed upon the masses. The panicking and fear that this causes among webmasters is immense, but in most cases, relatively few websites are impacted. Google's main reason for doing so is to weed out lesser qual... Read more...
For the longest time, webmasters and bloggers have felt the need to dedicate themselves to one content strategy or another. Primarily, this means picking evergreen content or dynamic content as a way to serve information to readers. There are numerous advantages and disadvantages to each strategy, w... Read more...
In order to do well in search and on social media, your content must stand out above the rest. There are several different ways to capture the attention of readers: you can target a small niche where there isn't much coverage, you can engage in controversial topics, or you can use emotion to draw yo... Read more...
As the age of the internet and its relationship with SEO continue to evolve, we webmasters must constantly be on the lookout for changes. If you have been in the business of SEO for years, then you certainly know that methods of optimizing a website must be changed sooner or later; in some cases, tr... Read more...
Keeping tabs on how your content is performing with various audiences is vital in determining which strategies work and which ones do not. It also helps give you insight into what types of topics and content your audience is more receptive to than others, which is necessary for determining how best ... Read more...
Social media may seem fairly straightforward to users, but those who use social media as a marketing platform know that its usage is much more nuanced. In addition to this, social media strategy is constantly in flux, and requires a level head and quick reflexes to ensure proper reach and marketing ... Read more...
Social media is one of the best tools that any marketer can have for boosting brand recognition, community engagement and product promotion. While millions of brands and causes now are active on social media, many fail to properly engage their customers and fans in ways that produce true, long-term ... Read more...
With the holidays fast approaching, you may already have an ad strategy deployed via search engines and social media to bring in traffic and make sure that shoppers remember you when they make their holiday lists. With so much potential revenue on the table, you want to make sure that you are making... Read more...
Second only to Facebook in the number of worldwide users, Twitter has exploded in growth and became a social network that even those who do not use it are aware of in most cases. Twitter allows people to connect with one another in a much different format than Facebook; here, brevity is always a pri... Read more...
With the holiday season effectively upon us, it is now time to jump into the annual act of producing relevant content for the masses who rely upon the internet at this time of the year. With so much traffic to be obtained and so much money to be made, you'd be a fool to pass up such an opportunity, ... Read more...