Link building for local SEO is an essential part of any business whose clients mostly come from a specific location. To take advantage of the high conversion rate of local traffic, it's important to optimize your site for a specific location. Build local links to improve your local search presence a... Read more...
About Pingler
If you are targeting B2B marketers, professionals, and businesses, including LinkedIn marketing in your marketing strategy is a must. In addition to organic content, LinkedIn lets you post ads on the platform. Mastering LinkedIn ads, just like on any other platform, can be tricky. If you have been u... Read more...
Comments Off on The Pros and Cons of Using Freelancers to Produce SEO Content,
02/02/2023,
by Pingler in Online Business,
Start Up Businesses
Creating SEO content that ranks and converts is a lot of work. To ensure the best results, you typically have three options: hire an SEO company, hire an employee, or engage the services of a freelancer. Freelancers can be an excellent option for starting and sustaining your SEO strategy, but there ... Read more...
Comments Off on The Advantages of Using a Content Calendar,
30/01/2023,
by Pingler in Marketing,
Online Business
Content marketing is a critical part of any marketing strategy. Creating all the content you need for content marketing can be a robust and time-consuming process that can get messy. Marketers do a lot of things, and they need to keep their processes, including content marketing, organized. One of t... Read more...
Comments Off on How to Manage the Impact of Google’s Helpful Update,
26/01/2023,
by Pingler in Google,
News
Google changes its algorithms all the time. Every time it does so, SEO professionals end up angry and frustrated because some of these changes have a massive impact on SEO and the work they have been doing for months and even years. The Google Helpful Update is no different. It has had a massive imp... Read more...
Comments Off on Guide for Mac Users to Make Your Work Faster and More Efficiently,
23/01/2023,
by Pingler in General
Apple's Mac computers have long been known for their sleek, intuitive design that makes them a favorite amongst creative professionals. They also offer reliable performance and advanced security features. The ability to run both macOS and Windows operating systems on the same machine provides users ... Read more...
Comments Off on The Top 3 Free Marketing Channels,
23/01/2023,
by Pingler in Marketing,
SEO,
Social Media
Picking the right marketing channel is critical because the one(s) you choose can work for and with you or backfire. You cannot afford to waste money when you have a small or nonexistent marketing budget and so you should consider free marketing channels if you are in such a situation. So, which are... Read more...
Comments Off on 5 Important Benefits of SWOT Analysis,
20/01/2023,
by Pingler in Online Business,
Start Up Businesses
A SWOT (Strengths, Weaknesses, Opportunities, and Threats) analysis is an important tool in business that can be used to identify the strengths and weaknesses of an existing or new business. It is also used to analyze the external threats and opportunities that exist for the business in question. Al... Read more...
Comments Off on A Guide to Scheduling Instagram Posts,
16/01/2023,
by Pingler in Marketing,
Social Media
Posting the right content at the right time is an integral part of content marketing. The problem is that you might get overwhelmed if you post on numerous accounts or have no one to help you. The good news is that scheduling content, whether on social media or your website, can save you a lot of ti... Read more...
Comments Off on Why It’s Important to Personalize Marketing Content for B2B Customers,
12/01/2023,
by Pingler in Making Money,
Online Business
Personalization is typically seen as something that is important in B2C marketing but less important in B2B marketing. After all, you are talking shop with professionals who already understand your business and its product and services, right? This type of thinking is wrong because you need to think... Read more...