Picking the right marketing channel is critical because the one(s) you choose can work for and with you or backfire. You cannot afford to waste money when you have a small or nonexistent marketing budget and so you should consider free marketing channels if you are in such a situation. So, which are... Read more...
A SWOT (Strengths, Weaknesses, Opportunities, and Threats) analysis is an important tool in business that can be used to identify the strengths and weaknesses of an existing or new business. It is also used to analyze the external threats and opportunities that exist for the business in question. Al... Read more...
Posting the right content at the right time is an integral part of content marketing. The problem is that you might get overwhelmed if you post on numerous accounts or have no one to help you. The good news is that scheduling content, whether on social media or your website, can save you a lot of ti... Read more...
Personalization is typically seen as something that is important in B2C marketing but less important in B2B marketing. After all, you are talking shop with professionals who already understand your business and its product and services, right? This type of thinking is wrong because you need to think... Read more...
Web3 is the next stage of internet. The term most people are familiar with in web3 is decentralization, which many people see as the inevitable evolution of the internet. Decentralization will affect businesses across numerous industries, and we have already seen a glimpse of this happening with cry... Read more...
Twitter is making various changes to its advertising platforms. While it may be hard to know when these changes were conceptualized, many of them seem to have come after the platform has taken a hit with advertisers pulling out once Elon Must took over. Twitter says that these changes took place aft... Read more...
Your website or page title is typically the first thing users see on search engine result pages (SERPs). SEOs have always known that the right title is important, and there is now data that shows how they affect click-through rates and ranking. The right SEO title achieves this by capturing a userâ€... Read more...
As a content creator, you need to engage with your audience for various reasons such as to improve your retention rates. One of the best ways to do this on YouTube is through community posts. The community tab on your YouTube creator profile allows you to post polls, share different types of content... Read more...
Instagram is one of the biggest social media platforms right now. Instagram has always stood out as a powerful marketing tool for businesses of all sizes, and it has become more important to businesses as it has grown and become more popular. While paid sponsorships and advertisements exist on the p... Read more...
Etsy is an online platform that allows creators to sell mostly hand-made products to customers from all over the world. The platform has grown rapidly over the years, with more people selling and buying on the platform than ever before. Etsy recently introduced its star seller system last year, and ... Read more...