You have a great product or service, have written great content, and designed your website but still do not have people visiting your website. This is a terrible predicament to be in, but things do not have to be this bleak. There are some things you can do to boost your website; some that have been tested and have been working for a long time, and some that are a lot newer.

Leverage Affiliate Marketing

With the rise of online influencers, affiliate marketing has become a great way of not only improving sales but also driving traffic to your website. Affiliate marketing is comparable to paid traffic strategies, with the key difference being that most affiliates are paid on the completion of a sale.

With an optimized website, you can turn a visitor into a regular visitor even when they do not complete a purchase. This is achieved through providing tremendous value — value that could help drive future traffic and sales.

Craft an Effective Email Marketing Strategy

Email marketing has a very high return on investment, but you need to do it right for you to see fantastic results. Start by investing in an internet marketing tool. Many of these tools are free, but they provide additional features and functionality if you opt for their paid options.

Next, create value both in the email and on your website. If you do not, you risk disappointing your visitors who become less likely to open your emails or follow your calls to action. Lastly, send out regular emails so people know to expect them.

Rework Your Website Content

Google and other search engines love fresh content. Your website and pages are likely to be pushed down in ranking if you have not refreshed them in a while. One of the best ways to tell search engines that you have fresh content is to rework the content you already have.

Remove old and stale information and replace it with up-to-date content. You can also remove this old content and then expand the existing content so that you end up with longer and more recent content. Another strategy that works well for ecommerce websites is having active reviews on your pages. Each review added shows that your website is active, and this can help keep its freshness up.

Optimize Your Content for Human Readers

In addition to reworking your content for freshness, you should also rework it for human readers. Search engine algorithms, especially Google’s, have become much better at understanding context and if content is written for search engines. Content written for humans now ranks much better than one written purely for ranking.

One way of doing this is by using long-tail keywords and their variations. These keywords are often more specific and contextual. Even though they typically have lower search volumes, they are a better match for user intent and have less competition. Matching your content to search intent means you are likely to deliver the content people are looking for and thus rank better.

There are many ways to boost website traffic, many of them obvious and many less so because they come out of new developments such as Google’s recent algorithm updates. Regardless, the ones we have looked at above will drive traffic now and in the future.