A website is one of the biggest ways that your customers interact with you. In the bid for an attractive website that draws customers in, many firms make mistakes that have the opposite effect. Here are some of the key errors that are made.

Optimizing Images

While you don’t have to avoid cutouts entirely, you should not have a visible line around a figure where it was not snipped out from the background properly. Pixelated images are a no-no. If you don’t have up-to-date images to use on your website, set up a photoshoot and get some new images.

When resizing images, make sure that you reduce the actual item. If you rescale it using CSS code, chances are that you will have an unnecessarily large file to upload, which will slow down your website.

Avoid low-resolution images. Place images to match the space, for example, only use vertical images in vertical spaces. At all costs, don’t stretch an image out of proportion.

Check image links to see that they still work. Your customers will either think that your overall business ethic is poor or that you are no longer operational if you present them with broken links.

Saving Images

A JPG file is best for photographs and pictures with an excess of 256 colors. Use PNG files for logos, solid shapes, vector artwork, and to achieve transparency.

Choose PNG-24 for larger photoshop files and more colors, and so you can compress the files. This is preferable to PNG-8.

GIFs offer animation. See if the image is clearer with a smaller size when deciding between GIF and PNG-8. Use PDF when you have a formatted page with images.

Remember that the larger your file, the more it slows down the time to load a page. Images over 100 KB are not going to net clients using mobile devices.

Product Display

Customers want to interact with a product before purchasing it. Images of your product should be displayed from different angles and be of professional quality. This allows the customer to get a proper feel for it. Provide a clear description of your product to complement the images.

Use Relevant Images

Images must match the content. Avoid overloading a website with a lot of images and those that do not contribute powerfully to text.

Hire A Website Designer

If you are not experienced with website creation, then it is wise to hire someone professional to design it for you. Clients will judge you and your products on the quality of your site.

Your brand must be reflected, and the site should differentiate you from competitors. A well-designed website will attract visitors and turn them into customers. Fonts and colors must match, and images must be carefully selected unless you want to lose customers to the competition.

It has been shown that 52% of potential buyers leave a site because of its low appeal. And with 54.8% of visitors to a site being mobile users, your website should first be suitable for these visitors.

In short, make sure you know what you are doing when designing your website or get an expert to do it for you.

 

 

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