For years, a raging debate has been ongoing. Many brands and marketers debate the pros and cons of platforms such as social media, and whether or not concepts such as SEO are better. Some even suggest that the two might be intertwined; that the holy grail of traffic can actually be impacted by a com... Read more...
Many people are familiar with the need for keywords when targeting various search engine results pages or audiences via paid ad campaigns. These keywords are indicators of the kinds of audiences and niches we wish to target, and can better inform search engines of the true context of our content. ... Read more...
Running a successful online brand – especially one that revolves around the supplying of products and services – hinges upon great customer service. Brands of all sizes have many options to consider when providing customers and clients with access to assistance; from toll free telephone numbers ... Read more...
Social media remains a powerful platform for both commercial and non-commercial purposes. Arguably nowhere else have successful brands and individuals managed to incorporate a wide variety of tactics to produce monetized and financially successful media presences. Whether you're a part-time blogger ... Read more...
Any form of marketing done well is arguably worth the effort. Particularly when using free or low-cost methods, targeting specific audiences – regardless of size – can yield meaningful results in a short period of time. Because of this, many businesses and brands have turned to social media, whi... Read more...
As the nature of brand competition continues to shift, businesses must be ready to seize any new opportunities available in the digital realm. Through paid marketing tactics, search engine optimization, email marketing and social media use, brands and businesses can reach throngs of loyal and soon-t... Read more...
The need for a comprehensive social media presence is paramount. Brands that effectively utilize social media can reach many new customers and audiences without having to spend copious amounts of time building a technical foundation. Still, many brands are discovering that a combination of active so... Read more...
Billions of people around the world now use social media, which offers an easy way to stay in touch with friends and family members. Many also choose to follow brands and businesses via platforms such as Facebook and Twitter, providing them with access to information about sales, upcoming events and... Read more...
In the process of building an online reputation, there will always be hiccups and obstacles to overcome. Most up and coming brands think about technical challenges, inventory issues or matters pertaining to marketing, visibility and growth. These are of course valid issues, but in the online arena, ... Read more...
Building an effective presence on social media requires preparation, planning and a keen sense of what a particular brand's audience wants. Platforms such as Facebook and Instagram make it possible to share with audiences a variety of content offerings, news, entertainment and even products and serv... Read more...