Reaching out to as large of an audience – while still remaining viable as a brand – is key to penetrating search results effectively. Given that most brands utilize Google as their number one search engine target for SEO, it shouldn’t be surprising that understanding its eccentricities and var... Read more...
Since the internet became publicly accessible in 1991, people have needed ways to find specific content. After all, the internet isn’t comparable to a local telephone directory: with millions of websites popping up even in the early years, it would be impossible to know what is out there – let a... Read more...
Now more than ever, brands, businesses and blogs have to be steadfast in their online marketing and content approaches. With so much competition, breaking away from the pack and generating visibility is a difficult concept: you need to be able to combine both organic and paid efforts in many situati... Read more...
For many years, SEO professionals have outlined the importance of keywords in content designed to attract search engines. To this day, this advice remains at the heart of a dense and often complicated portfolio of SEO recommendations – and the advice still remains true for the most part. Howeve... Read more...
Navigating the internet without context would be nearly impossible. In the earliest days of the internet, people found information through unusually crude methods, but the advent of search engines helped transform how people use the internet in every facet of life. Search engines, in essence, take s... Read more...
Many people are familiar with the need for keywords when targeting various search engine results pages or audiences via paid ad campaigns. These keywords are indicators of the kinds of audiences and niches we wish to target, and can better inform search engines of the true context of our content. ... Read more...
One of the cornerstones of search engine optimization is keyword research. After all, in order to properly target specific audiences, you first have to know what they're searching for – and in what quantity. Ultimately, keywords help make SEO analysis possible and provide a window into the browsin... Read more...
Whether you are promoting products or merely distributing content, ensuring that it is seen by the right audiences is crucial. Thanks to the unprecedented ease of using the internet, more people than ever are competing for the same digital real estate – meaning you have to fight that much harder f... Read more...
Building an effective search engine optimization strategy is just one part of a broader content marketing effort these days, but it remains a very valuable approach. Knowing who and where to target can make a difference between content that is never seen and content that seemingly spreads itself. ... Read more...
As search engine optimization has continued to evolved, so have the strategies people use to target search results. It wasn't that long ago that one could target a two-word phrase in search results and rank quite prominently for it in relatively little time. Those days, by and large, are gone foreve... Read more...