Search engines have slowly evolved to serve the specific individuals who use them. In years past, institutions such as Google were big, one-size-fits-all directories that served up information most relevant to the topic rather than what was most relevant to both the topic and the user. As times have... Read more...
With so many competitors in the world of search these days, it comes as no surprise that more and more brands have been in pursuit of new ways in which to overcome the competition. Search engine optimization has long been one way in which brands and businesses attempt to optimize their sites' perfor... Read more...
The world is getting ever smaller, and just thinking English speaking countries are interested in your product or service, is selling your business short! However, reaching and supporting customers beyond the English speaking world does present its own set of challenges and specialised knowledge and... Read more...
As search engines continue to become more sophisticated, there are plenty of tactics you can use to gain exposure for your brand or business. Unfortunately, this is a by-product of the increased demand by users of the internet and entities who wish to reach new and larger audiences, making most sear... Read more...
As English search results – particularly those aimed at American audiences – continue to become more and more crowded, many SEO enthusiasts, bloggers and web masters have turned to new audiences in order to gain more exposure. After all, the internet is an open and expansive place where commerce... Read more...