If you have a large enough following and good engagement on Instagram, it is only a matter of time until you are approached by a business for influencer marketing opportunities. Getting approached for opportunities like this can make you feel like your hard work is finally paying off. One thing you ... Read more...
Finding new ways to generate buzz and attention for products and services is many a brand manager’s dream. In an increasingly skeptical online atmosphere resistant to marketing in general, brands are having to devise new and more creative methods for reaching audiences effectively. It is difficult... Read more...
Any form of marketing done well is arguably worth the effort. Particularly when using free or low-cost methods, targeting specific audiences – regardless of size – can yield meaningful results in a short period of time. Because of this, many businesses and brands have turned to social media, whi... Read more...