Arguably the biggest goal of any website or brand pursuing SEO efforts is to rank in Position 0 in one or more SERPs. Simply put, the amount of traffic and visibility that comes with being the first result in a set of search results dwarfs that of what comes from ranking lower, as search engine user... Read more...
Generating views, clicks, likes, shares or purchases is a primary goal for most online brands. Whether the name of the game is increasing visibility or improving ROI, strategies are necessary to generate optimal results. Many people refer to desired actions completed by visitors and users as convers... Read more...
Content creation remains by far the single biggest element of search engine optimization and marketing. While it can be easy enough to focus on strategies for promoting your website and expanding its reach, you need ways to bring people in and draw their attention once you're in front of them. With ... Read more...
Voice search, which was once seen as a novelty and something straight out of science fiction movies, has now officially hit the mainstream, and in a big way. The voice search customer base is growing exponentially and we could eventually see a time when it will surpass text search in importance. So,... Read more...
Users are now more powerful than ever and user generated content takes up a large portion of all web content we see today. But one area where user generated content is especially powerful is when it comes to customer reviews. Gone are the days when regular word of mouth was all that was needed. Onli... Read more...
The difference HTTP and HTTPS might seem trivial to the average person, but few really understand how one small letter can have so many implications. However, knowing the difference is now more important than ever and could have direct repercussions on you, whether you’re an average web browser or... Read more...
Website speed is an immensely crucial component of any effective SEO, marketing or content creation strategy. While this technical concern can be easily forgotten about under the right circumstances, it has a profound impact on how people see your website. Pages that are slow to load perform nota... Read more...
Driving traffic to a website is one of the simplest concepts – yet one of the most difficult ones to execute properly. With more potential sources for traffic than ever, deciding exactly how to pursue a strategy best-suited for your website is challenging to say the least. With options includin... Read more...
Anybody who has used Facebook over the years knows that the platform is constantly in flux. With little and big changes alike constantly occurring, it can be easy to get frustrated at how often new functions must be embraced or learned. With the Pages feature, this is especially true. Businesses ... Read more...
Search engine optimization is a vital tactic for most businesses and brands, as it can help boost visibility in search results across multiple search engines. While there are plenty of paid strategies for instantly boosting brand visibility, SEO is popular because of its passive, recurring benefits.... Read more...