In mid-October 2012, Google announced its latest tool in the fight against negative SEO tactics: the Disavow Tool. How does this work exactly? In theory, the tool allows you to label certain back links as “unwanted”, thereby removing them from counting toward your site's search engine rankings. ... Read more...
Sometimes, the signs that our websites' content has become boring may not be immediately discernible. You may have noticed a drop in traffic lately, or a change in the amount of time people are spending on each of your pages. While this can be caused by a number of reasons, many discover that over t... Read more...
If you have been doing research on email marketing, chances are that you have seen numerous stories about what worked for a particular individual. This anecdotal information can be useful in a broad sense, but many find out that someone's strategy does not work for them in the same regard. This is b... Read more...
When it comes to the never-ending amount of information available on the internet, you may only have a small window of opportunity to draw in your readers. While many emphasize the need to have a catchy blog post title, it is equally important to make sure your opening paragraph is both alluring and... Read more...
Social networking and media is not a new phenomenon; it has been systematically changing the way we interact for years, giving us more methods of communication between individuals we know and those with like-minded interests. It comes as no surprise, then, that social media can play a key role in ex... Read more...
For many years, Google has dominated the search engine category and has thus served as the predominant search engine for billions of internet users. Several other big names in search – including those who existed before Google – have attempted to replicate its success but as of yet, no one entit... Read more...
There are many tools available online that can be used to monitor various stats and traffic for your website. Some work independently of your domain, while others can be installed and operated from a central control panel. Currently, one of the most popular analytics tools available on the internet ... Read more...
When in competition with other sites, you may constantly be checking to see how often your content is indexed, updated and accordingly ranked. Minute changes in your keywords or in major search engines' algorithms can lead to a different result in terms of where your website appears in search result... Read more...
Many have considered what is needed to start a diverse, effective and successful content marketing team in today's climate. With technology permitting individuals to work with one another from anywhere in the world, older considerations of logistics and effectiveness have now been replaced with newe... Read more...
The holy grail for some webmasters - when it comes to their site's reputation - can be obtaining a few key backlinks from big-name competitors or similarly-categorized sites. The strategy of obtaining quality backlinks can be one of the single most effective strategies in your ever-continuing quest ... Read more...