Whether you have been a freelance SEO operative for years or are in between professional jobs with a firm that hires SEO consultants, the need to constantly be on the lookout and impress prospective employers is crucial. As the nature of SEO is a highly-evolving world of constant changes, having the skills to perform needed optimization is very important. Perhaps even more important – at least when searching for a new SEO job – is to know how to sell yourself to a prospective firm or business. In the following article, we’ll discuss a few simple resume-organizing tips on how to land the SEO job of your dreams by emphasizing what matters and forgetting about what doesn’t.

Start Out with Qualifications

Many resume formats exist, differing in how items are categorized and ordered. In order to make the biggest impression at the onset of someone evaluating your resume, be sure to place your education and qualifications upfront. You want to be pinging for SEO credentials and formal education at the start of a resume, because many HR professionals and small businesses will want to see where you have studied and what experiences specifically you have under your belt. By organizing this information upfront and not having it scattered throughout the resume – let alone omitted – you will make it easier for hiring professionals to quickly learn about you and what experiences you have.

Provide Portfolio/Documentation

While it is one thing to discuss the experiences, skills and opportunities you have had in the past, it is quite another to proactively put them on display. Many SEO professionals with top-paying jobs will tell you that a portfolio of past work is necessary. Whether this pertains to web design, social media management, content creation or all of the above will vary, but it is vital that this information be organized and submitted along with your resume. In most cases, it is not feasible to list all of this on your resume, so provide a URL to sources or attach additional documentation that lists all of these projects and adventures.

Know the Language

Many SEO professionals and larger companies have a process for weeding through resumes – they look for specific terms and keywords. These can be both positive and negative indicators, so a carefully-crafted resume is essential. Primarily, however, you will want to focus on ensuring that you understand the language of SEO professionals and incorporate that into the resume. You can further increase the chances of success by evaluating the content that the company in question presents on its website and elsewhere; what sort of language does it use? This information can come in handy in a variety of resume-crafting situations, but particularly for SEO professionals, it may make or break the chances for an interview.

Conclusion

Pinging for SEO opportunities across the web may take time – and not all of these jobs will be suited for you – but proper resume organization, language use and a portfolio can go a long way toward maximizing chances for success with each submitted resume.