Any time a new social media network or major website unleashes new marketing tools or potential, the collective glee of brands can almost be heard around the world. While PPC advertising has been around for ages, newer additions by select brands – such as Indeed and Yelp – are providing brands w... Read more...
Local businesses have more difficulty in attracting new visitors and audiences, whether it be to their online platforms or in person. By virtue of having a smaller natural audience in your precise geographic area, converting as many people into customers and clients is not necessarily possible. O... Read more...
Social media has plenty of opportunities for businesses. However, business owners have little information on how they can make social media work for their ventures. What are Yelp and Foursquare all about and what can you expect? These social media platforms are, basically, online local directorie... Read more...