Since the dawn of the internet and search engines in general, brands have used keywords to adequately target select markets and be seen by relevant audiences. In the past, it was quite easy to use – or even abuse – these methods to obtain visibility. However, it is much more difficult to take ad... Read more...
Now more than ever, brands, businesses and blogs have to be steadfast in their online marketing and content approaches. With so much competition, breaking away from the pack and generating visibility is a difficult concept: you need to be able to combine both organic and paid efforts in many situati... Read more...