Personalization is not new to marketing. Marketers have been using customers’ full names or usernames in different types of communication as long as data-driven marketing has existed. However, the same has not taken off quite as much in business-to-business marketing. While businesses engage other... Read more...
Online marketing presents a variety of opportunities and challenges. In some ways, online marketing can be liberating – especially when traditional forms of advertising continue to become more complex, more expensive and less effective. At the same time, there is much more competition to face on t... Read more...