pinging links<\/a> to social media audiences that share a common interest or like.<\/p>\nFacebook Ads allow brands to target people in a variety of other ways. You can be targeted based on your geographic location, for instance. Ads targeting gender, age and particular relevance in cultural and demographic areas can also be created, which make it possible for brands to craft custom campaigns that will resonate with shoppers, readers, voters and other groups of people.<\/p>\n
Why They’re Relevant<\/h2>\n
As was mentioned above, Facebook Ads are able to start pinging links to relevant audiences due to a variety of characteristics and attributes Facebook collects from each user. Not only does Facebook collect information about your likes and interests from direct input, but it also figures out who and what you care about based on browsing habits, shares and posts.<\/p>\n
Facebook can make correlations between users and interests based on a wide variety of other interactions you take on the platform. Every click and every search helps build additional user demographic profiles for the social media network, which can be used to further to custom-tailor ads for your particular browsing experience.<\/p>\n
How to Customize Ad Preferences<\/h2>\n
If you want to see how you are being targeted (at least partially), then there’s an easy way to do so. Click on your Facebook Settings in the top right corner (directly above the \u201cLogout\u201d option). From here, you’ll be able to see the \u201cAds\u201d option on the left-hand side of the settings page. After you click on this, you’ll see an option that says \u201cAds based on my preferences\u201d – click the \u201cEdit\u201d option next to that feature, and then select \u201cview ad preferences\u201d. Here, you’ll now see how Facebook is pinging links to you based on past behaviour. A variety of categories will then be visible, showing ad targets.<\/p>\n
\n\t
\n\t\t<\/title><br \/>\n\t<\/head><br \/>\n\t<body><\/p>\n<p style=\"text-align: center;\">\n\t\t\t<a href=\"http:\/\/www.pingler.com\/account\/register\/\" data-wpel-link=\"external\"><img decoding=\"async\" alt=\"\" src=\"http:\/\/www.pingler.com\/affiliates\/banners\/Pingler-468x60-01A.gif\" style=\"width: 468px; height: 60px;\" \/><\/a><\/p>\n<p>\t<\/body><br \/>\n<\/html><\/i><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In the age of hyper-targeted social media content, it is quite easy to find oneself isolated in a bubble of like-minded content. Whether you are perusing Facebook or some other social media network, finding organic content from friends and acquaintances has never been easier; because we find ourselves associating with people who share similar interests, […]<\/p>\n","protected":false},"author":3,"featured_media":8621,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[628],"tags":[439,44],"class_list":["post-8598","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media-2","tag-ads","tag-facebook"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How and Why Facebook Ads Seem Relevant to You - Pingler Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/pingler.com\/blog\/how-and-why-facebook-ads-seem-relevant-to-you\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How and Why Facebook Ads Seem Relevant to You - Pingler Blog\" \/>\n<meta property=\"og:description\" content=\"In the age of hyper-targeted social media content, it is quite easy to find oneself isolated in a bubble of like-minded content. 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![\"Facebook](\"https:\/\/pingler.com\/blog\/wp-content\/uploads\/2016\/01\/21271088_s-300x215.jpg\")
In the age of hyper-targeted social media content, it is quite easy to find oneself isolated in a bubble of like-minded content. Whether you are perusing Facebook or some other social media network, finding organic content from friends and acquaintances has never been easier; because we find ourselves associating with people who share similar interests, this content often matches our own interests. Facebook Ads is one of the most versatile and effective ad programs in existence, but how does it work? Today, we’ll discuss the how and why behind Facebook Ads’ functionality, which will give you an idea of how it works so well.<\/p>\n