{"id":7661,"date":"2015-07-26T09:00:05","date_gmt":"2015-07-26T09:00:05","guid":{"rendered":"https:\/\/pingler.com\/blog\/?p=7661"},"modified":"2024-11-06T13:50:02","modified_gmt":"2024-11-06T13:50:02","slug":"should-videos-be-shared-on-facebook-via-youtube-or-via-facebook-itself","status":"publish","type":"post","link":"https:\/\/pingler.com\/blog\/should-videos-be-shared-on-facebook-via-youtube-or-via-facebook-itself\/","title":{"rendered":"Should Videos Be Shared on Facebook via YouTube or via Facebook Itself?"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-medium wp-image-7684\" src=\"https:\/\/pingler.com\/blog\/wp-content\/uploads\/2015\/07\/41438449_s-300x300.jpg\" alt=\"Play Video\" width=\"300\" height=\"300\" srcset=\"https:\/\/pingler.com\/blog\/wp-content\/uploads\/2015\/07\/41438449_s-300x300.jpg 300w, https:\/\/pingler.com\/blog\/wp-content\/uploads\/2015\/07\/41438449_s-150x150.jpg 150w, https:\/\/pingler.com\/blog\/wp-content\/uploads\/2015\/07\/41438449_s.jpg 450w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><span lang=\"EN-US\">Additionally,\u00a0<\/span><a href=\"https:\/\/views4you.com\/buy-youtube-views\/\" target=\"_blank\" rel=\"noreferrer noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/views4you.com\/buy-youtube-views\/&amp;source=gmail&amp;ust=1720280696532000&amp;usg=AOvVaw1HQ6Ey3VSFMIbBSy4fFYHz\" data-wpel-link=\"external\"><span lang=\"EN-US\">buying views on YouTube<\/span><\/a><span lang=\"EN-US\">\u00a0can boost the visibility of your multimedia content, making it more likely to capture attention and engage a wider audience.<\/span><\/p>\n<p>In the age of social media, content availability is vast. This means that each piece of content is likely to generate less overall value when placed into the whirlwind of shared, liked and posted content floating across sites such as Facebook and Twitter. Great content, of course, still excels at reaching large numbers of people, but what constitutes great content is in flux. In the news feeds of Facebook, it becomes all too easy for users to quickly scroll past a generic post or article: multimedia helps brands stick out.\u00a0 Video in particular is one very valuable component of a content marketer&#8217;s arsenal. Below, we&#8217;ll discuss whether brands are better off posting videos to Facebook directly, or whether they should share them via YouTube.<\/p>\n<h2>Video Likes<\/h2>\n<p>Perhaps the most common measurement of success on Facebook, the \u201cLike\u201d tells brands and users alike how popular a given contribution is among an audience. It would seem that two identical videos \u2013 one uploaded to Facebook and shared versus one uploaded to YouTube and then shared to Facebook \u2013 would receive the same number of likes. This, however, is not true. In a comprehensive study of brands and video engagement, it was discovered that native Facebook videos generate more than twice the number of likes as YouTube-shared videos. Pinging servers on Facebook with videos \u2013 if likes are the goal \u2013 should be done via native uploads, according to these findings. There may be an underlying reason for that, which leads us to&#8230;<\/p>\n<h2>Overall Reach<\/h2>\n<p>Facebook, like Google and other social media networks and search engines, has a proprietary algorithm system that determines who sees which posts, from whom and when. Much like Google certainly favours YouTube videos over the competitors in search, Facebook tends to favour its own uploaded videos over those uploaded to YouTube. The same study showed that a near identical difference in the overall reach between the two types of videos as there were likes in between them \u2013 roughly double the reach for Facebook native videos.\u00a0 With such a stark difference, it seems to make sense to take the extra few minutes to upload a copy of each shared video to Facebook directly, as opposed to simply sharing from YouTube.<\/p>\n<h2>Comments<\/h2>\n<p>Likes and reach are important elements of promoting videos on Facebook, but what about actual commentary on each video? Conversations are a key element of video promotion, as they help friends and friends of friends see the video as well. In regards to the same comparisons done above, it isn&#8217;t even close. The study showed that a Facebook-native video is likely to generate seven times as many comments as a YouTube video. The reasons behind this huge discrepancy are unclear, but one reason may be that YouTube videos allow users to be pinging servers with comments both on the Facebook post itself and the YouTube comments section for the video.<\/p>\n<h2>Conclusion<\/h2>\n<p>Whether it pertains to video reach, number of likes or number of comments, Facebook-native videos blow YouTube-shared videos on Facebook out of the water in every category. Because of this, we recommend that any videos shared on the social media network be uploaded directly to it for maximum effect.<\/p>\n<p><i><html><br \/>\n\t<head><br \/>\n\t\t<title><\/title><br \/>\n\t<\/head><br \/>\n\t<body><\/p>\n<p style=\"text-align: center;\">\n\t\t\t<a href=\"http:\/\/www.pingler.com\/account\/register\/\" data-wpel-link=\"external\"><img decoding=\"async\" alt=\"\" src=\"http:\/\/www.pingler.com\/affiliates\/banners\/Pingler-468x60-01A.gif\" style=\"width: 468px; height: 60px;\" \/><\/a><\/p>\n<p>\t<\/body><br \/>\n<\/html><\/i><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Additionally,\u00a0buying views on YouTube\u00a0can boost the visibility of your multimedia content, making it more likely to capture attention and engage a wider audience. In the age of social media, content availability is vast. This means that each piece of content is likely to generate less overall value when placed into the whirlwind of shared, liked [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":7684,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[91],"tags":[44,99,98],"class_list":["post-7661","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-2","tag-facebook","tag-video-marketing","tag-youtube"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Should Videos Be Shared on Facebook via YouTube or via Facebook Itself? - Pingler Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/pingler.com\/blog\/should-videos-be-shared-on-facebook-via-youtube-or-via-facebook-itself\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Should Videos Be Shared on Facebook via YouTube or via Facebook Itself? - Pingler Blog\" \/>\n<meta property=\"og:description\" content=\"Additionally,\u00a0buying views on YouTube\u00a0can boost the visibility of your multimedia content, making it more likely to capture attention and engage a wider audience. In the age of social media, content availability is vast. 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