{"id":6528,"date":"2014-12-13T09:00:26","date_gmt":"2014-12-13T09:00:26","guid":{"rendered":"https:\/\/pingler.com\/blog\/?p=6528"},"modified":"2014-12-07T12:34:40","modified_gmt":"2014-12-07T12:34:40","slug":"the-benefits-of-focusing-on-long-tail-keywords","status":"publish","type":"post","link":"https:\/\/pingler.com\/blog\/the-benefits-of-focusing-on-long-tail-keywords\/","title":{"rendered":"The Benefits of Focusing on Long-Tail Keywords"},"content":{"rendered":"

\"SEOWhile the era of keyword optimization being a prime way to improve SEO is fading away due to more advanced search engine algorithms, there is still great value in the practice. Search engines like Google and Bing analyze content for indicators, with keywords being useful to determine what content is about in a more refined way than in previous years. Unfortunately, many brands and businesses that want to capitalize upon revenue make the mistake of focusing on short-tail keywords instead of long-tail keywords. Few realize why this is a mistake; long-tail keywords ultimately will offer more benefit. Why is this? Continue reading to find out about the benefits that long-tail keywords can provide your brand.<\/p>\n

Short-Tail Keywords = Unrefined Searchers<\/h2>\n

Most people \u2013 particularly when considering the purchase of a product or service \u2013 start pinging search engines<\/a> without a definitive idea of what they need. This results in broad search terms, which are almost invariably in the form of short-tail keywords. When a potential customer is trying to find the best catering service in Vermont, for instance, they may search for \u201cgreat catering VT\u201d. From here, they will begin to evaluate all of the potential options, and likely conduct further searches. When you optimize for short-tail keywords only, a large amount of your traffic will be \u201cwindow-shopping\u201d traffic. While these visitors may ultimately decide to go with your brand, there is a far greater chance that they will continue searching (and wind up going elsewhere in the process).<\/p>\n

Long-Tail Keywords = End of the Road<\/h2>\n

Once a shopper has done all of their homework, their final searches usually become more complex. To use the example previously mentioned, somebody looking for the best catering in Vermont will begin pinging search engines with more long-tail keywords, like \u201cthe best catering service in Burlington, VT\u201d or \u201ccatering companies in northern Vermont\u201d. A broader example of logic can be applied here for any type of search: once someone obtains more and more information about what they want or need (derived from those initial short-tail keyword searches), they will then begin to use long-tail keyword searches. At this point, the searcher is ready to buy or convert. Would you rather intercept that traffic via short-tail keywords when they are window-shopping, or would you rather intercept it at the point of conversion? This seems like a no-brainer to us.<\/p>\n

A Square Is a Rectangle…<\/h2>\n

Another benefit associated with long-tail keywords is that they can help boost your short-tail keyword performance at the same time! Many long-tail keywords and phrases will include variations of short-tail keywords in them. Going back to the same example, a local catering company in Vermont will be able to target keywords such as \u201clocal catering\u201d, \u201cbest catering\u201d, \u201ccatering services\u201d and \u201ccatering Vermont\u201d in addition to the long-tail keywords that extract more conversions and customers. If you only rely upon short-tail keywords, however, then you will not be generating a similar effect with respect to long-tail keywords. Because of this, the benefit of using long-tail keywords can be considered two-fold, whereas short-tail keyword usage by itself can only be considered inefficient.<\/p>\n


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Search engines like Google and Bing analyze content for indicators, with keywords being useful to determine what content is about in a more refined […]<\/p>\n","protected":false},"author":3,"featured_media":6559,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16,4],"tags":[84,7],"class_list":["post-6528","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google","category-seo","tag-keywords","tag-seo-2"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Benefits of Focusing on Long-Tail Keywords - Pingler Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/pingler.com\/blog\/the-benefits-of-focusing-on-long-tail-keywords\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Benefits of Focusing on Long-Tail Keywords - Pingler Blog\" \/>\n<meta property=\"og:description\" content=\"While the era of keyword optimization being a prime way to improve SEO is fading away due to more advanced search engine algorithms, there is still great value in the practice. 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